MSLGROUP Launches Employee Advocacy Program Using Dynamic Signal’s Real-Time Platform


MSLGROUP announces the launch of a new employee advocacy tool for their clients with plans to expand their own internal program globally across all 3,500 employees.

MSLGROUP, Publicis Groupe’s strategic communications and engagement group, will begin implementing an employee advocacy tool powered by Dynamic Signal that will enable their clients to become social influencers across all of their social media channels. Called Employee Impact, MSLGROUP will be the first global PR agency to roll out this offering for clients across all regions of the globe. Brian Burgess, Global Director of the company’s Employee Practice noted…

“Today, some of the most powerful advocates for a company brand are right inside its own organization. Companies need a potent way to organize these social voices and manage a true social advantage.”

In recognizing the impact that employee advocacy can have, MSLGROUP has had their own internal program for MSLGROUP employees called MSLGROUP Voice.  The program has been so successful that a rollout to all 3,500 global employees is planned by the end of 2014.  The impact of the program has already been praised by Chief Communications Officer Trudi Harris…

“Numerous MSLGROUP employees around the world routinely appear on lists of top influencers and this tool will give us a natural way to choreograph their advocacy.”

Incorporating the Dynamic Signal employee advocacy platform into the public relations industry is a huge step forward for advocacy efforts worldwide.  Our CEO, Russ Fradin, shared in the excitement stating, “We are thrilled to be partnering with MSLGROUP on this first global use of our platform in the public relations industry.”  The impact of MSLGROUP Voice for the company and Employee Impact for their clients will be great examples for brands everywhere who continue to innovate and grow their social voice.

The full press release of this announcement can be found on MSLGROUP’s website.



MSLGROUP Employee Infographic (Final)

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Adam Keats

Adam Keats, Vice President of Strategic Partnerships, has more than 18 years of digital marketing and brand strategy experience. Adam lives in Chicago and is passionate about cooking, photography and serves as an official statistician for the Chicago Bears.