3 Reasons Why Employees Want to Tell Your Story

By Russ Fradin

January 21, 2015

This post originally appeared on ClickZ

Getting your employees to promote your brand is a great way to boost engagement with consumers. Here are three reasons why they should want to speak up.

Your employees are a powerful tool for promoting your brand. They offer your company the potential to connect with clients on a deeper level. They also put a face on your brand, which they know from the inside out. But to help your employees advocate for your brand, you need to know why they would want to in the first place. Here are three reasons why employees want to tell your brand’s story:

1. Pride. People who see their company as an extension of themselves talk about their work. How many times do you hear someone who loves his or her job say I love my job! Or, I have the best job ever!? (All the time) How do you make employees feel like they are a part of something they want to talk about? You give them a voice and get them talking. One way to do this is by creating in-house social networks where employees can share ideas and voice concerns. This creates a sense of community in the office and boosts moral. There is no better endorsement than a genuinely good experience. These employees tell your story without having to tell it, they simply live it.

2. Rewards. Your best employee advocates are those who truly want to rep your brand. But there are plenty of ways to reward employees who are acting as ambassadors without killing intrinsic motivation. Give a shout out to an employee advocate in a company meeting. Recognition is a great motivator. Or offer employee perks like company tickets to a baseball game, or access to a conference. Rewards like these stir up motivation among employees to hit their networking sites. They also boost morale and keep the positive energy flowing at work, in a way that cash incentives do not.

3. It’s Easy. To get enough employees talking about your brand to see real returns you need a brand advocacy program. Chances are your employees want to talk about your brand. Brand advocacy software like the Dynamic Signal offering makes this simple. When advocacy becomes an institution at work, employees are more likely to participate. A brand advocacy program provides this. It also tells employees that higher ups want and expect them to promote their brand, while making it easy.

Chances are the majority of your employees are connected to networks that trust them. By motivating them to advocate your brand within these networks and beyond, you leverage a powerful opportunity to connect with potential clients. Developing a culture of brand advocacy takes some work, but it is a small risk endeavor with huge gains.


Learn more about this new marketing channel in our ebook The Keys to Social Media Success are Hidden Within Your Employees.

Post Author

Russ Fradin

Russ Fradin is the co-founder of Dynamic Signal and a digital media industry veteran with more than 15 years' experience in the online marketing world. Russ co-founded and was CEO of Adify (acquired by Cox for $300 million in May 2008) and co-founded SocialShield. He was also SVP of BD at Wine.com, EVP of Corporate Development at comScore (NASDAQ:SCOR) and was among the first employees at Flycast (acquired by CMGi for $2.3 billion in January 2000). Russ is also an active angel investor in the digital world and is on a number of boards. Russ holds a BS in Economics from The Wharton School, University of Pennsylvania.