Handpicked SXSW Interactive Panels and Social Networking


If you’re one of the thousands heading to Austin next week for SXSW interactive, hopefully you’ve spent a little time nailing down your schedule.  This is my 7th time at the interactive festival and every year as it gets larger, it gets more overwhelming with literally hundreds of parties and panels all happening simultaneously.

To come home feeling as if it was worth your time (and the financial investment), it’s imperative to have a plan, and at least try to attend the events that you feel best relate to your career advancement and industry.

Naturally, I highly recommend our own official Employee Advocacy panel and the Employee Advocacy Roundtable event we’re hosting, but our team will be attending many others and wanted to point out a few that stood apart from the pack.

Do yourself a favor and RSVP for everything you think you might attend and show up early to anything you don’t want to miss.  Lines form for the most popular sessions and party entries slow to a trickle when venues hit capacity.  I’ve listed a few of our top recommendations below, but several of our partners have created guides that are worth a review too:

Mindshare North America Guide to South by Southwest Interactive 2015

MSLGROUP’s  Insider’s Guide to South by Southwest Interactive 2015


Social Networking Events

PayPal Social Media Lounge, hosted by TechSet
Friday, March 13, 11AM – Tuesday, March 17, 5PM

Party + Pitch: New Way to Startup with IBM Social Business
Monday, March 16, 2015 from 6:00 PM to 8:30 PM

Big Trends Raise Big Questions
March 13-14

5th Annual Nightcap with Edelman Digital
Friday, March 13, 2015 at 9:00 PM


Official Panels

Building an Army of Brand Advocates
Friday, March 13 from 12:30PM – 1:30PM

The Art and Science of Shareability
Friday, March 13 from 12:30PM – 1:30PM

Know Your Kryptonite: Crisis In Your Metropolis
Saturday, March 14 from 3:30PM – 4:30PM

Quantifying Workplace Happiness and Culture Fit
Sunday, March 15 from 12:30PM – 1:30PM

Rise of the Employee: Leveling The Power Balance
Sunday, March 15 from 3:45PM – 4:00PM

IBM and Twitter: The Future of Digital Engagement
Monday, March 16 from 3:30PM – 4:30PM

Web-Side Manner: How the Internet Saved My Life
Tuesday, March 17 from 9:30AM – 10:30AM

Post Author

Adam Keats

Adam Keats, Vice President of Strategic Partnerships, has more than 18 years of digital marketing and brand strategy experience. Adam lives in Chicago and is passionate about cooking, photography and serves as an official statistician for the Chicago Bears.