Making the Case for Employee Advocacy

Making the Case for Employee Advocacy

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It’s not about whether or not you should consider starting an Employee Advocacy program – it’s a matter of when. At this point, you’ve probably heard the buzz around why it’s important and what it can do for your business (increase employee productivity, increase content engagement, decrease cost per lead, etc.)… So now what?


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Employee advocacy is no longer an experiment – it’s a proven method for a company to increase its brand awareness, drive sales leads, promote events and form trusted relationships. Don’t believe us? Let’s look at the stats. Through an employee advocacy program, your company can:

  • Increase employee productivity by 12%
  • Increase content engagement by 700x
  • Decrease cost per lead by 13%
  • Increase brand awareness by 14x
  • Increase event registration by 50%

Of course, anything new will always be met with caution. Here are a couple tips to get your company on board with employee advocacy:

Show the Value of Employee Advocacy in Meeting Business Goals
It’s critical to clearly illustrate the benefits of Employee Advocacy to your peers by demonstrating its potential to meet specific company goals. Want to use social media to drive leads? Support recruitment? Increase brand awareness? Employee Advocacy is the perfect tool to supplement your social media strategy no matter what the goal, as customers or prospects are more likely to engage with your company’s content when sent by someone in their own network.

Demonstrate What’s In It for Your Employees
You can buy the best Employee Advocacy technology solution, create a smart program and get every department on board, but if employees don’t participate, then it’s all a waste of time and money.

Get employees motivated by offering them the opportunity to:

  • Build their personal brand
  • Have a direct impact on company performance
  • Stay on top of the latest company news and happenings
  • Have fun with some friendly inter-office competition

To help you start thinking about what an Employee Advocacy program can do for your company, we’ve compiled the top 5 Employee Advocacy Use Cases based on our experience with our customers:

  • HR & Company Culture: Let proud employees endorse the company as a great place to work and help with recruiting.
  • Social Selling: Establish and extend relationships with prospects and customers on social media.
  • Lead Generation: Increase sales leads and conversion by having an always-on marketing channel.
  • Brand Awareness: Humanize your brand and increase awareness through your employees’ authentic voice.
  • Event Promotion: Drive more registrants and attendees to webinars and events with real-time sharing

If you’re ready to take the next step, our new eBook, Making the Case for Employee Advocacy will help you identify which use cases best align with your company’s current goals. We hope this helps you on your journey to launching an Employee Advocacy program!


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Post Author

G.I. Sanders

G.I. Sanders is Senior Director, Creative Services at Dynamic Signal. He specializes in entrepreneurship, digital and social media, design, and marketing. G.I. is based in Dallas, TX with his wife and two sons. Passions include technology, startups, music, fitness and sports.