Employee Advocacy Shines at SXSW 2015

Employee Advocacy Shines at SXSW 2015

By G.I. Sanders

March 18, 2015

The Interactive portion of this year’s SXSW has officially come to end. Each year thousands of marketers, startup founders, and entrepreneurs flock to Austin, Texas to meet and greet with the industry for 5 days of bbq, beer, tacos…and panels and networking. We were excited to take part, as the event came at the perfect time, just days after we announced our new VoiceStorm PRO product offering (complete with a Free Trial option).

Our two main events ended up being great validators for the Employee Advocacy space as it continues to gain traction as the premiere emerging solution for brand marketers at companies large and small.


Our very own Adam Keats, and good friend and client Marcy Massura from MSLGROUP, co-presented an official SXSW panel this past Saturday entitled Evolving Employee Advocacy with Scale and Impact. The panel was a comprehensive look at advocacy marketing, the use cases, benefits, results, and a number of real world examples from companies doing it right. A big emphasis was placed on the value companies see, but also what the employees gain from being a part of an advocacy program. Ease of use and personalization were also key themes as the second generation VoiceStorm platform was prominently featured.

A few key take aways from the session:

  • Employee Advocacy is a BIG WIN for brands
  • Different use cases have emerged (e.g. marketing, sales, HR, events)
  • Mobile first, scalable technology is imperative to growth and success

For a detailed look at the presentation download the slide deck here.


On Monday, we hosted a Employee + Brand Advocacy Roundtable alongside Brand Innovators which featured a number of industry thought leaders and practitioners. The panels were stacked with experienced brand marketers who are actually managing advocacy programs. The first panel, hosted by Chris Boudreaux of SocialMediaGovernance.com, focused on social selling, a frequent use case of advocacy marketing, especially within B2B verticals. Representatives from Cox Communications (Adam Naide and Martin Jones), BazaarVoice (Brent Robinson), and Broadsuite (Brian Fanzo) all spoke about the power of real relationships for social selling tactics to really excel.


The second panel, hosted by Ryon Harms of Manifest Social, centered around how employee advocacy has evolved in recent years, and where it is headed in the future. Experts from IBM (Amber Armstrong), GameStop (Jeff Donaldson), The Marketing Arm (Jake Schneider), and SolarWinds (Jon Peters) contributed to an excellent discussion. Further proof that advocacy marketing is here to stay, each panelist detailed exactly how their brands are working with their employees as advocates to propel their current marketing and communications efforts.

If you’re interested in learning more about Employee Advocacy and the discussions that took place at SXSW feel free to contact us anytime. Or, if you want to dive right in yourself you can always start your own program for your company right now, for free, by clicking below.


Post Author

G.I. Sanders

G.I. Sanders is Director of Marketing at Dynamic Signal. He specializes in entrepreneurship, digital and social media, design, and marketing. G.I. is based in Dallas, TX with his wife and two sons. Passions include technology, startups, music, fitness and sports.