The Interactive portion of this year’s SXSW has officially come to end. Each year thousands of marketers, startup founders, and entrepreneurs flock to Austin, Texas to meet and greet with the industry for 5 days of bbq, beer, tacos…and panels and networking. We were excited to take part, as the event came at the perfect time, just days after we announced our new VoiceStorm PRO product offering (complete with a Free Trial option).
Our two main events ended up being great validators for the Employee Advocacy space as it continues to gain traction as the premiere emerging solution for brand marketers at companies large and small.
Our very own Adam Keats, and good friend and client Marcy Massura from MSLGROUP, co-presented an official SXSW panel this past Saturday entitled Evolving Employee Advocacy with Scale and Impact. The panel was a comprehensive look at advocacy marketing, the use cases, benefits, results, and a number of real world examples from companies doing it right. A big emphasis was placed on the value companies see, but also what the employees gain from being a part of an advocacy program. Ease of use and personalization were also key themes as the second generation VoiceStorm platform was prominently featured.
A few key take aways from the session:
- Employee Advocacy is a BIG WIN for brands
- Different use cases have emerged (e.g. marketing, sales, HR, events)
- Mobile first, scalable technology is imperative to growth and success
For a detailed look at the presentation download the slide deck here.
— MSLGROUP (@msl_group) March 14, 2015
— Dynamic Signal (@dynamic_signal) March 16, 2015
— Rebecca Wissinger (@rjwissin) March 16, 2015