Tweetchat Social Advocacy the Answer to Guerilla Social Advocacy

Tweet Chat Recap: Social Advocacy, the Answer to Guerilla Social Marketing


Huge thanks to Christina Sponselli, Social Media Director at UC Berkeley, and Andrew Eklund, CEO at Ciceron, for participating in our Tweet Chat yesterday, Social Advocacy, the Answer to Guerilla Social Marketing!

We’ve compiled the full interview on Storify. Check it out!

It was great to take part in an engaging conversation about real world social advocacy marketing tactics and social media strategies that are working! We got to hear first hand from Christina about the alumni ambassador program she manages for UC Berkeley. During the chat she touched on how the program works, what content performs the best, and her engagement and reward/recognition strategies.

The hour-long Tweet Chat included some great questions that revealed social marketing tips for anyone looking to start an advocacy program for their organization or company. Christina shared how @Cal has been able to stay connected with their alumni by using the VoiceStorm platform.

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G.I. Sanders

G.I. Sanders is Senior Director, Creative Services at Dynamic Signal. He specializes in entrepreneurship, digital and social media, design, and marketing. G.I. is based in Dallas, TX with his wife and two sons. Passions include technology, startups, music, fitness and sports.