How Retailers are Tapping Into Social Advocacy

Retailers O2 and Rubio’s Tap Into Social Advocacy and Get Results [Webinar On Demand]


I recently had the pleasure of moderating a webinar with two of our many great clients. I was joined by Kristian Lorenzon, Head of Social Media, O2 Telefónica UK, and Brandi Scaramella, Social Media Specialist, Rubio’s Restaurants.

We had a great discussion around our topic, How Retailers are Tapping into Social Advocacy to Drive Revenue and Loyalty. It was great to hear first hand how two very different retailers are approaching advocacy. O2, via an organized employee program, are engaging both their internal business teams and their storefront employees as advocates. Where as Rubio’s has created their Beach House to engage customers, drive loyalty and create a unique social experience.

Both shared a number of interesting insights on their social media strategy, and how advocacy is making a real impact for their businesses. We’ve provided the full presentation on demand, accessible from the form below. Simply fill in your information to learn more about how advocacy is playing a major role for both of these innovative retail companies.


  • The current state of the retail landscape and the different challenges retailers face
  • How to ensure every advocate is sharing approved content and on-brand messaging
  • What to expect from an advocate community once you’ve created it
  • Best practices to ensure maximum engagement and participation

Post Author

G.I. Sanders

G.I. Sanders is Senior Director, Creative Services at Dynamic Signal. He specializes in entrepreneurship, digital and social media, design, and marketing. G.I. is based in Dallas, TX with his wife and two sons. Passions include technology, startups, music, fitness and sports.