5 Steps to Employee Advocacy Success

5 Steps to Employee Advocacy Success [A New Blog Series]

By G.I. Sanders

March 30, 2015

You might feel overwhelmed when thinking about how to put together an effective Employee Advocacy program. There are a lot of moving parts to consider, and everything needs to line up. We understand.

But the hard work pays off. Successful programs can generate 90% plus growth in shares, and boost engagements over 100%.

To make things easier for you, our Customer Success team put their heads together to define what success looks like in 5 simple steps.

Over the next several weeks we’ll be diving into each of these steps to help set you on the path to success:

1. Goals and Objectives: Before you set out on your employee advocacy journey, we recommend honing in on the specific goals you want your program to achieve.
2. Audience Identification: Learn how to segment social activities and group members so that you use the most optimal combination to amplify your message.
3. Common Pitfalls of Program Management: Here’s where you’ll flesh out your overall campaign strategy. We won’t overwhelm you with details just yet, so stay tuned to the blog for a deep dive in campaign management best practices.
4. Rewards and Recognition: Find out how to keep momentum going and drive more engagement by rewarding your employee advocates.
5. Results: Learn how to track and measure (and show off) your campaign results.

Want to see employee advocacy in action? Watch Dynamic Signal customer, TubeMogul, share their experience running a successful Employee Advocacy program.

Check out Part 1 of our 5 Steps to Employee Advocacy Success series, where we look at the importance of aligning a brand’s goals and objectives with their employee advocacy program.

Post Author

G.I. Sanders

G.I. Sanders is Director of Marketing at Dynamic Signal. He specializes in entrepreneurship, digital and social media, design, and marketing. G.I. is based in Dallas, TX with his wife and two sons. Passions include technology, startups, music, fitness and sports.