Altimeter 2015 Social Business Report

Altimeter Unveils The 2015 State of Social Business Report


In case you missed it, Altimeter’s 2015 State of Social Business report is out! It dives deep into the current state of digital transformation happening amongst industry leaders. Over 100 thought leaders, brands, and technology vendors were surveyed on a variety of topics, with Employee Advocacy being a common thread throughout.

[bctt tweet=”#SocialMedia: from “bright shiny object” to widely adopted means of customer engagement in 10yrs”]

Key findings from the report include:

  • Integration of social with digital suffers from the lack of cohesive strategy
  • Breaking down silos requires engaged leaders
  • Employee-focused initiatives need HR partners
  • Digital content and social advertising are growth areas to align

While social business has certainly matured there is still plenty of room for growth, and as the report points out, challenges still remain. The need for executive buy-in, and the importance of a partnership with the HR department for employee based programs have become essential.

Another interesting trend centers around marketer’s ability to strike the right balance of paid, owned, and earned (POE) media types, with only 29% reporting they have confidently hit the mark. Organizational trends of today’s social teams are also discussed, as are roles and digital advertising budgets.

As for Employee Advocacy, it is certainly featured front and center in the report, and the data tells you exactly why that is the case. It’s grown 191% since 2013, with 45% of strategists naming it a top priority. Marketers are undoubtedly in search of new methods to reach and expand their audience and employee based advocacy programs are filling that void.

[bctt tweet=”Interest in #EmployeeAdvocacy has grown 191% since 2013, w/ 45% of naming it a top objective”]


The report is an excellent read for marketers looking to ensure they understand how their own priorities stack up against the industry norm. But don’t take my word for it. I encourage you to download the report, and if you’d like even more details we recently spoke with Altimeter CEO Charlene Li in an exclusive webinar, which you can watch on demand right here.

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G.I. Sanders

G.I. Sanders is Senior Director, Creative Services at Dynamic Signal. He specializes in entrepreneurship, digital and social media, design, and marketing. G.I. is based in Dallas, TX with his wife and two sons. Passions include technology, startups, music, fitness and sports.