Measuring the Impact of Content Marketing

Upcoming Event: Measuring the Impact of Content Marketing


Join us for a live chat about content marketing strategies that will impact the bottom line.

A content marketing strategy has several working parts, from content creation, to management, to distribution, to measurement, all of which need to be streamlined for optimal results. If one part isn’t working right, the whole machine suffers.

Join our live video chat with marketing experts from Microsoft, Cisco, and Pitney Bowes on October 13th at 10am PST to discuss how to measure the impact of your content marketing efforts.

Meet the panelists:
Alex Montuschi, Digital Performance Marketing Manager at Cisco
Bart Casabona, Director of Social Media at Pitney Bowes
Katrina Munsell, Global Director of Content Marketing at Microsoft

Some of the topics we’ll be discussing include:

  • How the content marketing landscape has changed with the declining impact of paid advertising.
  • How to effectively implement strategies for content creation, distribution, management and optimization.
  • How to get a bigger impact from your B2B content marketing efforts.

Measuring the Impact of Content Marketing

Post Author

G.I. Sanders

G.I. Sanders is Senior Director, Creative Services at Dynamic Signal. He specializes in entrepreneurship, digital and social media, design, and marketing. G.I. is based in Dallas, TX with his wife and two sons. Passions include technology, startups, music, fitness and sports.