Employee Advocacy: A Pillar of Social Business

Employee Advocacy: A Pillar of Social Business


When it comes to empowering your employees to share brand approved content on social, the question is often no longer why you should implement an employee advocacy program, but how you can build a program that is both relevant to your team and scalable across the business. With this in mind, we’ve partnered with Orca Social to map out what a successful program implementation might look like. Orca have learned the do’s and don’ts through delivering numerous projects of their own, and by profiling what other leading companies in the field have done. Of course each company possesses its own culture, needs and goals, but the structure set out below has been proven to work across multiple organizations and categories globally. So we believe it’s a good foundation on which to build a plan.

Ed from Orca Social previously worked in the SRM team at Oracle. He’s learned from experience that the failure to implement a new tech solution is very often not an underlying weakness in the technology itself, but more often a result of a poorly thought through implementation plan. Frequently companies purchase a SaaS platform on the assumption that set up and training is a short process, or even an afterthought. But without a robust long term strategy aligned to the team’s business goals, organizations can fail to deliver on the opportunity to scale the solution across the business.

The deck below provides program leaders with a “How To” guide to the various considerations around building advocacy inside their business. We hope you find it useful.

Post Author

Chris Seth

Chris Seth is Managing Director at Dynamic Signal and is focused on developing the company's business across EMEA. Chris is passionate about brand creation and the impact this has on the strength and value of an enterprise. He has lived in 5 countries, speaks 4 languages and has won numerous industry awards for his work in advertising and marketing.