Making the Case for Employee Advocacy at Your Firm

Upcoming Webinar: Making the Case for Employee Advocacy at Your Firm


Join Social Media Today for an exclusive, live webinar on December 1st at 12pm ET/9am PT

In the age of Employee Advocacy, your brand can be as powerful as your workforce is enthusiastic. Don’t assume all you need is numbers when it comes to organizing employees. If your workforce is motivated, engaged, and socially equipped, you can pull off an appropriate and successful employee advocacy program. In fact, if your organization is mid-sized and doesn’t have at its disposal the marketing tools larger outfits might have, internal brand advocates are often the most powerful and cost-effective marketing tool in your arsenal. And while you might not be able to dedicate an entire team to implementing a program, you can slowly but surely assemble your core of informed, active, and proud employee advocates. A great employee advocacy program knows no size boundaries.

In this webinar, join the panelists as they discuss:

  • Why employee advocacy is word-of-mouth marketing at its best, and can give your brand an edge in the noisy marketplace;
  • How to identify the most motivated and engaged employees and activate their personal drive on behalf of your organization;
  • A content strategy that combines company and employee content for an authentic and relevant mix;
  • And how to use employee advocacy to amplify your brand beyond the limits of its size.

The panelists include:
Jason Spencer, Social Media Community Manager, Humana
Arwen Heredia, Content + Communications Manager, Spigit
Lee Frederiksen, Managing Partner, Hinge Marketing

Register Now

Post Author

Caitlin Dunn

Caitlin Dunn is Demand Generation & Marketing Operations Manager at Dynamic Signal, where she focuses on driving pipeline, measuring success, and strategic planning. She was formerly the company's Event Marketing Manager, a role in which she planned and executed on numerous events, from intimate customer dinners to large corporate sponsorships. Prior to Dynamic Signal, Caitlin has held marketing roles at Adaptive Insights, VMware, and TJX.