The Employee Advocacy Ecosystem: Join Us in Austin

The Employee Advocacy Ecosystem: Join Us in Austin


We’re excited to announce a full afternoon centered around Employee Advocacy in Austin, Texas! All of the details are below, if you’re a brand marketer and would like to attend please click here to RSVP.

Monday, March 14th, 2:00-5:00pm
Brand Innovators at Lambert’s Restaurant
The Employee Advocacy Ecosystem: Companies, Consultancies and Cocktails!

Employee advocacy touches all parts of today’s business, whether it be branding, sales, marketing, HR or internal comms. Join Dynamic Signal and Brand Innovators for an afternoon of looking at the many aspects of employee advocacy. Hear from practitioners, pundits and providers about who is doing employee advocacy right.


2:00 Introduction to Employee Advocacy


Scott Schnaars, VP Enterprise Sales, Dynamic Signal


2:30 Companies: Top Practitioners in Employee Advocacy Share their Success Stories


Engage with a panel of professionals responsible for the employee advocacy programs at their companies. Hear why employee advocacy is integral to their organization, how they implemented their program and some unexpected results discovered in review. Hosted by Bryan Kramer, author of Shareology and Human to Human: #H2H.

Moderator: Bryan Kramer, Bestselling Author, Keynote & TED Speaker, and CEO of PureMatter

  • Julie Hayes, Sr. Brand Communications Manager, Autodesk
  • Kyle Peterson, Global Digital Marketing Manager, Ingram Micro
  • Wayne Kurtzman, Manager, Social Media Marketing Insights & Monitoring, Pitney Bowes
  • Amber Armstrong, Director, Digital, Social and Influencers, IBM Commerce


3:00 Consultancies: Brands and Agencies Partner to Deliver Best in Class Employee Advocacy Programs


Communications, PR and advertising consultancies around the world know the daily use of social media is inescapable for most and that employees are most trusted by their peers. These agencies work with customers to plan, deliver and execute employee advocacy programs with their clients, delivering the best information into the hands of the right employees in an engaging and shareable way.

Moderator: Adam Keats, VP Strategic Partnerships, Dynamic Signal

  • Elizabeth Ford, Global Head, Internal Communications, Novartis Pharma
  • Heather McClurg, Social Media Manager, Monsanto Company
  • Sherri Maxson, SVP Digital Communications, Dairy Management Inc.
  • David Armano, Global Strategy Director, Edelman
  • Virginia Cromwell, Director, Employee Engagement & Change Management, Weber Shandwick
  • Erin Husband, Vice President, Social & Digital Media, FleishmanHillard


3:40 Fireside Chat: Rich Pesce of Capital One


Join author, TED Talk speaker and thought leader Bryan Kramer for a one-on-one interview with Rich Pesce of Capital One, who drives their social media and digital strategy and heads up their employee advocacy program. Hear Rich’s unexpected personal journey to employee advocacy.

Moderator: Bryan Kramer, Bestselling Author, Keynote & TED Speaker, and CEO of PureMatter

  • Rich Pesce, Sr. Manager, Social Media Communications & Digital Media, Capital One


4:00 Cocktails!


Spend an hour with all of our speakers, presenters and more as we close out the afternoon with cocktail and light snacks to set you up for the rest of your night.

Interested in attending? Click here to RSVP.

Post Author

Caitlin Dunn

Caitlin Dunn is Demand Generation & Marketing Operations Manager at Dynamic Signal, where she focuses on driving pipeline, measuring success, and strategic planning. She was formerly the company's Event Marketing Manager, a role in which she planned and executed on numerous events, from intimate customer dinners to large corporate sponsorships. Prior to Dynamic Signal, Caitlin has held marketing roles at Adaptive Insights, VMware, and TJX.