Last week we were in San Diego for Social Media Marketing World 2016, and by all accounts it was an amazing event. It was great to hear from so many marketing, communications, and social media professionals about how they plan to move their brands forward and improve their bottom line. We appreciate everyone who took the time to come by the Dynamic Signal booth to say “Hi” to Caitlin and me. We also want to congratulate Sherri Goodall of DTLR on winning our Polaroid Z2300 Instant Print Digital Camera.
— Dynamic Signal (@dynamic_signal) April 25, 2016
It was especially gratifying to see a jam-packed room for Bryan Kramer’s Tuesday session, Employee Advocacy – How to Effectively Engage Your Workforce on Social Media. I want to relay to you some of the major takeaways from the session, along with some post-conference insights.
Bryan Kramer, champion of the human business movement and author of “Shareology: How Sharing Is Powering The Human Economy” hosted a panel that included Amber Armstrong of IBM, Andrew Cutler from BMW and Shane McLaughlin from Walmart.
Amber Armstrong from IBM has been overseeing their Employee Advocacy program for over 2 years, and shared some perspectives on what a maturing Employee Advocacy program looks like. IBM started with a 35 seat pilot, hand picking pilot advocates by looking at Twitter handles to see who was already sharing on social. She shared that a key component in the success of the program was who managed it; a new college hire was responsible for maintaining and growing the program. Having someone focused on the program every day allowed the program to scale quickly and provided real time analytics, proving the value of the program.
— Bryan Kramer (@bryankramer) April 21, 2016
Andrew Cutler from BMW uses Employee Advocacy as a way to improve internal communications. BMW has employees around the world in factories, design studios, engineering facilities and local offices. The channels that are traditionally used, like email and intranets, are beholden to legacy systems back at BMW offices in Germany. Using an Employee Advocacy platform gets the right information into the hands of the right people in an engaging and measureable way. Cutler stated having engagement from employees around the world who are making cars every day is extremely powerful. He also said “When you look at the new generation of employees coming through the door, they communicate differently. We need to communicate to them differently, or they will leave.”
Social Media Marketing World 2016 was a huge success all around! We hope you felt the same. I would love to hear more about your thoughts from Social Media Marketing World at @missankle.