Going Mobile: The Future of Employee Communications

Going Mobile: The Future of Employee Communications

Currently, three-quarters of all U.S. workers feel like their companies aren’t doing a good enough job of employee communications — which is causing a major disengagement epidemic.

This begs the question: How does your company go about keeping its employees in the loop?

Do you send out impersonal, easy-to-ignore mass emails and hope they survive the spam folder? Do you plaster the walls with colorful fliers and pray they grab people’s attention? Do you interrupt everyone’s workday for mandatory “all-hands” meetings that leave your remote workers in the dark?

Or, like every news outlet in the world, do you simply make employees’ phones buzz with alerts and stories that are relevant to their lives?


Employee Advocacy Training Guide

For the majority of people, smartphones serve as the go-to source of timely, useful knowledge. Throughout every day, they’re constantly pinging in our pockets and pocketbooks, alerting us every time someone or something we care about is in the news.

A growing number of companies are catching on to the fact that they could (and should) be distributing news and announcements to their workers in a similar mobile-first fashion.

Taking a mobile-first approach to employee communication requires tact and strategy. Click To Tweet

But that’s not to say employees are eager to receive 400 emoji-filled text messages and alerts every single day from their bosses. Taking a mobile-first approach to employee communication requires tact and strategy.

Dismantle your bulletin boards, ditch the mass emails, and rethink your intranet. Click here to read our eBook about the importance of embracing mobile in your efforts to inform your workforce.

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Kate Gulbransen

Kate Gulbransen is the Director of Product Marketing at Dynamic Signal where she is responsible for developing the product roadmap, driving product adoption, and educating clients on new features. Prior to her current role, Kate led Dynamic Signal’s Customer Success Team where she helped enterprise clients with program strategy and creating platform marketing objectives. Kate has 15 years’ experience leading client relationships in multiple industries including heath care, financial services and consumer products. Kate an aspiring 7 continent marathoner and likes to eat pie for breakfast.