Employees that receive better company communications report higher levels of motivation, productivity, and overall happiness with their jobs. In fact, according to The McKinsey Global Institute, employee productivity improves by 20-25% when employees feel connected and engaged.
As your team grows, it is more important than ever to keep employees in the loop. However, it can be nearly impossible to get large teams aligned and informed. Instead, you may need to find solutions that scale.
Thankfully, there are many ways to enhance company communications, and many of them are relatively easy to implement.
1. Get support from the right company communications tools
It can be difficult to communicate pertinent information to a large group of people. Whether you’re onboarding new employees, introducing a new system for payroll, or trying to update your team about a change on your health insurance policy, you want to communicate effectively and efficiently.
Unfortunately, many teams rely on sending large mass emails, and employees feel overwhelmed by the communication. 30% of employees say they simply ignore all emails that come from their employers.
With the help of the right company communication software tools, you can communicate with employees in a far more direct manner: mobile. Employees are far more likely to respond to a push notification on their mobile device than their over-cluttered inbox.
Just remember that a tool alone won’t solve company communication problems. While 87% of employees say they still receive the majority of company information via email, intranet, or in-person meetings, a shocking 74% say they feel they’re missing out on information and news. You need to use the right tools strategically in order to make an impact.
2. Use consistency to create expectations
If your employee communications process feels random, employees won’t know what to expect, and it will be hard to keep them in the loop. They might attend a helpful talk from your CEO, only to not get an update on company progress until six months later.
That’s why you want to make your employee communications program consistent. For example, you might:
- Offer seminars once per quarter
- Send a video update from company leaders on a weekly basis
- Dedicate each month to discussing and exploring a certain topic
- Create a communications calendar
- Meet once per quarter to discuss overall company goals
- Meet once per month and have a team share what they’re working on
3. Find pathways for internal sharing
If communications always come from the HR department or the C-Suite, employees may feel like they are getting hit with updates and mandates, rather than feeling as though they are invited to a discussion.
You need to bring employees at every level into the fold if you want to enhance company communications.
“Start by making your leadership accessible to everyone, encouraging open communication across departments, and reorganizing your business to function as a ‘team of teams,’” wrote Pat Sullivan, serial entrepreneur, in an article for Fast Company.
By encouraging employees to share what they’re working on with their colleagues, they’ll feel like they’re communicating, too. You can do this in the form of lunch and learns, seminars, and employee spotlights.
4. Ask for feedback and be willing to give it
The only way you’ll know if your company communications program is working for your employees is if you ask them. It’s worthwhile to send out regular surveys to explore how employees feel about the communications they receive. You might ask:
- Are you satisfied with how much you understand about the company’s overall goals and trajectory?
- Do you feel you are able to safely voice issues and concerns with company leaders?
- Would you say you receive too many emails from company leaders, not enough, or just right?
- What do you wish you knew that leadership does not currently share?
Additionally, you want to make sure you’re giving employees feedback on how they communicate with their colleagues. Even though 75% of employers say that teamwork and collaboration are “very important”, only 18% of employees receive performance evaluations on their communication skills.
5. Encourage sharing on social
Social media can be a land mine for employees. They worry about sharing the wrong thing and are not sure what to share to boost their reputation in the space. Many of today’s most innovative companies are making it easy for employees to share on sites like LinkedIn, Facebook, and Twitter.
Sharing on social media not only increases general visibility of your brand, but it also encourages employees to communicate in a way they would with their friends and family. In this way, it generates comfort talking about your industry in a public forum.
Organizations that focus on a more strategic, targeted, and personalized approach to company communications will not only impact their employees, but in turn, the top and bottom lines. But don’t take our word for it. We have customers like GE, Salesforce, Deloitte, Capital One, IBM, Cisco, Oracle, Darden, and hundreds of others who have transformed the way they communicate with their employees, and thus, have transformed their businesses.