Corporations used to keep employees in the dark. They reasoned that if information got out, workers might be upset, angry, or dismissive. Why burden employees with information that they don’t really need to know?
This attitude is changing rapidly. With the influx of social media and internal employee communications platforms, information is more available than ever before. Workers demand access to information, and companies are realizing the benefits of making it available.
In today’s ever-connected world, an informed workforce is no longer an anomaly. It has become a powerful force that not only creates happier and more motivated employees, but also powers talent and recruitment efforts.
If your workforce is informed about the exciting things happening in the company and invested in the company’s future, then they are more likely to share that sentiment with the talented people that they know.
Here’s how an informed workforce can power your talent and recruitment efforts:
People want to be involved where they work
Employees want to be invested and involved with their jobs and the companies they work for. According to Gallup, millennials are especially keen on feeling involved. They want to be emotionally and behaviorally connected to their jobs.
Connected employees are more productive, too. According to The McKinsey Global Institute, productivity improves by 20-25% in organizations with connected employees. Employees who are engaged are 27% more likely to report “excellent” performance, according to Gallup.
Companies are catching on and introducing software and programming that strives to better connect and inform employees. For example, roughly 20% of Fortune 500 companies now use Dynamic Signal to keep global employees informed and engaged with mobile-first communication.
Why an informed workplace is good for talent and recruitment
It’s easy to see how people who are happy at work can positively influence talent and recruitment efforts. But more importantly, when people are informed about their company and industry, they gain a lot of power.
Information gives employees the opportunity to see the company’s future and get excited about it. Without visibility into what’s going well and what’s not, employees don’t have much of a stake in the company’s future. Once they have information, they’re empowered to help the company succeed.
At a workplace where employees have access to company-wide information, employees are likely to stay longer. They’re also likely to encourage their talented professional contacts to join the company. According to JobVite, on average it takes 29 days to hire a referred candidate, compared to 39 days to hire a candidate through traditional methods like job sites. It clearly benefits everyone when informed employees refer their friends and connections.
Additionally, prospective employees want to join companies with happy and motivated workforces. When a prospective employee comes in to interview, they’ll meet engaged and informed employees who have positive things to say about where they work.
3 reasons why an informed workplace is good for talent and recruitment:
- Existing employees share their good experiences with their qualified friends. When people love where they work, they’ll want to recruit everyone they know who’s a good fit for the company. Often times the best employees are found through referrals, but employees don’t encourage people to work at their company if they’re not happy.
- The interview experience is much better. When a prospective employee comes in for an interview, they’ll see a connected workforce and a group of people who are excited about the company and its future. It will be a positive experience, and prospective employees will be more likely to want to join in.
- Employees stay at the company for longer, reducing churn. Employees who understand the company’s roadmap will want to stay to see it through. This reduces employee churn, which saves costs and keeps up employee morale.
Power your talent and recruitment efforts with information
Access to information can empower your workforce and improve talent and recruitment efforts, but how can you ensure that employees know what’s happening? Today’s companies are using mobile-first employee communication platforms to keep employees up to date on what happens within a company. Companies are learning that it’s time to leave the past behind. They’re implementing new ways to communicate with employees.