Improve Communication with SmartContent, Powered by IBM Watson

Dynamic Signal is always looking at how we can improve our platform and add new features that better meet the evolving needs of today’s Communication, HR and Marketing professionals in their efforts to reach, engage, and empower their employees.

Today we’re thrilled to announce the launch of SmartContent, an intelligent content feed, powered by IBM Watson’s Artificial Intelligence (AI) technology. This new feature allows enterprise customers to efficiently curate and disseminate timely, relevant content, specifically tailored to employees across roles, geographies, or business units, increasing productivity and employee engagement.

“So much time, effort, and money goes into manually identifying relevant content to distribute throughout an organization,” said Russ Fradin, CEO and co-founder of Dynamic Signal. “SmartContent was born out of client demand and a clear market need. The addition of SmartContent serves as a testament to Dynamic Signal’s ongoing commitment to building innovative workforce communication tools that significantly impact a company’s top and bottom lines.”

“As a Dynamic Signal customer, I see the incredible value SmartContent brings to our program,” said Alex Wyllie, Cybersecurity Marketing, IBM Security. “By leveraging the best of AI technology in IBM Watson, we’ll be able to more easily scale how we tailor content to the needs of every employee in our global workforce.”

SmartContent is an intelligent content feed that searches the internet for relevant content based on topics and rules set up by a program administrator. The platform can then push articles to a queue for approval, or send them directly to program members for consumption. To create a new customized SmartContent feed, an administrator simply chooses a topic, an allowlist and blocklist of words, and identifies the group, division, geography, or business units to which they’d like that content targeted.

Content is quality rated in terms of relevancy and social reputation, and with IBM Watson at the core of SmartContent, it produces even better content over time as the feed gets smarter and more refined.

By using SmartContent, employees are empowered with real-time, personalized information; ultimately, leading to an engaged workforce that is apprised of global news and events that are relevant to their jobs, industry, and company.

This premium feature, now available to Dynamic Signal customers, is already being successfully used by global companies in the Fortune 100.

Keeping employees informed and connected is a proven path to success and organization-wide engagement. Our product team is excited to introduce AI to our platform to improve our clients’ content discovery and curation processes.

If you want to learn more about SmartContent, check out our coverage in PRWeek, or request a demo from us today!

Post Author

G.I. Sanders

G.I. Sanders is Senior Director, Creative Services at Dynamic Signal. He specializes in entrepreneurship, digital and social media, design, and marketing. G.I. is based in Dallas, TX with his wife and two sons. Passions include technology, startups, music, fitness and sports.