Our very own Robyn Hannah recently had the pleasure of chatting with Michael Brito, Head of US Digital at LEWIS Global Communications, to explore the future of workforce communications and what companies need to do to keep up. During the live webinar, they covered everything from the problems facing today’s global enterprises to how companies balance technology advancements with authenticity.
The rapid evolution of technology has not only changed the way we communicate in our everyday lives but is also shaping workforce communication at-large. If companies want to keep their employees engaged, understanding how workforce communication and productivity go hand-in-hand is critical. Organizations must set up scalable infrastructure so that employees are informed and empowered to be more productive and amplify the brand message. However, this becomes more difficult as more and more companies are moving to a remote and distributed workforce. Coordinating among multiple roles, languages, and locations is increasingly important.
Because of these quickly changing tides, we wanted to explore the topic with two key thought leaders in the industry and share advice on why/how companies must adapt to the future of workplace communications.
Here are a few reasons why it’s important to adapt to new communications technology:
1. Memo boards and the intranet aren’t covering it.
According to a Gallup survey, 74% of employees report that they feel they are missing out on company information and news. Several organizations rely on dated communication channels to communicate important company information, but it’s being sent into the ether without any audience. Employees expect companies to communicate on their terms, in the settings they’re used to. To connect with employees and ensure they are informed and activated as ambassadors of an organization, companies must level-up and use mobile communication technology to share relevant news and information.
2. Employees are spending too much time looking for information
If it weren’t bad enough that the majority of employees feel they are missing information, those who are committed to finding it spend way too much of their energy doing so. Employees average about 10 hours per week searching for and gathering information, according to the McKinsey Institute. That’s a fourth of their work week, gone. What’s worse is that this is completely preventable if companies make it explicitly clear how employees can find the information they need. Company leaders across all departments need to work together to create a personalized, unique, and engaging employee experience.
3. Informed employees equal happy stakeholders.
Companies that have more engaged employees have 5x higher shareholder returns over five years, according to Towers Watsona. The less time employees are searching for information and feeling disconnected from the company, the more productive and engaged they are. Implementing mobile technology that consistently connects with employees is a sure-fire way to boost the bottom line and keep stakeholders happy. It allows you to track engagement rates, improve the content that resonates most with employees, and continue to increase the quality of content you share with employees, further connecting them with your strategy.
To learn more about how to evolve your company’s communication technology, view the full webinar here and preview the slides below.