With the average US adult spending more than five hours a day watching videos, it’s no wonder the internet has erupted with content to feed the demand. YouTube has over a billion users and growing, 500 million people are watching Facebook videos a day, and Snapchat’s 1.65 billion monthly users consume more than 100 million hours of content on their platform. Looking at these numbers, it’s hard to imagine what in the world people are watching! It also has a lot of us lamenting the fact that we didn’t take that video production course in college, but alas we are here today, iPhone in hand, doing the best we can.
Although much of the video content can be chocked up to entertainment – and the occasional food hacks – we are also seeing companies invest in video for employee engagement.
People are on the move and shifting from one task to the next, in and out of the office, but their phones are always close to their side. Companies who can tap into how their employees live and what communication and content channels they’re accustomed to create a massive opportunity to better connect and align with them. It’s all about seeing employees not just as numbers, but as people. In other words, if people demand videos and employees are people, then it may be time for you to shift your focus to meeting that demand.
Not sure where to start? We’ve compiled a short list of the top ways many of our customers are using video to engage their employees:
1. Educate your employees
Whether it’s new hire onboarding or how to use the latest product feature, there is always something you’re repeating to employees that could be synthesized in a video, as a better, and more scalable way to teach. This is best when you have a topic that needs to be distributed to multiple people at once. Creating a video and broadcasting it to an entire team or company ensures messaging consistency, accuracy and the ability to track engagement. It also provides folks who are outside of headquarters with access to the same information everyone else is receiving. If you have deskless or remote workers, video content is a great solution to not only distribute important information, but to also keep them connected with whoever is in the video.
Best of all, as we mentioned, people love videos. They are more engaging than a long form email or newsletter, making it much more likely your employees will actually learn from the content you’re distributing.
2. Share a project or new product
Getting the word out about a new campaign can be extremely difficult. The clutter of other company news can quickly push your information to the bottom of people’s inbox – that is if they have a company inbox. However, sharing a video can be a great solution to providing an engaging, quick way to get information out to employees.
3. Go behind the scenes
Especially for large corporations with thousands of dispersed employees, engagement can feel like a defeating task. Creating a BTS (behind-the-scenes) video series that highlights different company employees, their roles, and sneak peek coverage can create an authentic relationship between those who are on the other side of the globe. Using video as the medium for this type of content will allow your creativity to shine, and let the people and places to be the star of the show.
For example, like in our previous tip, you may have a new product release on the horizon. Capture a short video with the team(s) that collaborated on that product and share the vision for it. Talk to them about how it came to be, why they built it, and what it will mean to your customers. This type of candid, authentic videography is simple to do and highlights the employees who have put their blood, sweat, and tears into their work.
4. Capture an Event
Leverage video content to cover events your company is hosting or involved in – from quarterly meetings, to annual conferences, or industry events. Give employees everywhere a chance to feel like they’re there. This is also a great way to ensure deskless workers are aligned and connected with the employees back at headquarters that may be more in charge of internal content creation.
There are several other ways you can use video to engage employees, both in the office and on their phones. Although it can feel overwhelming to get started, just pick up your phone and start testing a few ideas. Remember, people are drawn to authentic, relatable content these days, so fancy production is not necessary.
We’ve even done this ourselves with Rapid Fire Friday at Dynamic Signal. It’s a weekly video series where Dynamic Signal employees are asked rapid-fire questions so you can get to know us a little better. The response to these videos has been fantastic. Co-workers have started to nominate each other to be featured, and customers have even brought it up to their Dynamic Signal reps asking when they’d see them in the hot seat.
Whatever video strategy fits your organization best, just start where you can and keep moving forward – because from what we’ve seen, video is taking over the world and you don’t want to be left behind.