Warning Signs of Sickness in Your Employee Communication and Engagement
It’s harder than ever for organizations to connect with their most valued asset – their employees. Workforces are more dispersed and many employees don’t even have access to corporate email or the intranet. Is it a problem at your company? Assess your organization and determine if it’s suffering from any symptoms that indicate poor employee communication and engagement health.
Too Many Systems
Is your communication team working with numerous systems that aren’t integrated? Are you forced to reach out to employees, over and over again, across multiple channels with the same content? Sending more emails. Posting more times on team collaboration tools. And so on. Does much of what you do seem like wasteful, repetitive effort?
Inability to Measure Success
What percentage of employees read the last message you distributed from the CEO? Not how many people opened the email. Do you know how many actually read it? Without that number right at your fingertips, what is your answer when the CEO asks: what was the reach? Are you confident in your ability to demonstrate influence with accurate communication metrics?
Mobile devices have become the remote controls of our lives. It’s the modern way people receive and share information. More than 77 percent of Americans own a smartphone and 85 percent of U.S. adults get their news from one, according to the Pew Research Center. Employees expect their companies to communicate the same way. Does your organization have a mobile app for communication?
Isolated Remote Workers
Today’s workplace is wherever an employee is sitting or standing. Gallup has found that 43 percent of employees now work remotely. How many are at your company? A common challenge is delivering a consistent message to every employee, wherever they are. Are remote workers at your organization operating on their own little islands, feeling forgotten and left out of the loop when important information is being shared?
Low Daily Intranet Visits
Does posting content on your intranet feel like you’re hurling it into a black hole, disappearing forever? Nationally, only 13 percent of employees say they visit their intranet daily and 31 percent say they never do, according to Prescient Digital Media. Are your intranet metrics any healthier? Or do you feel like posting content to the intranet is a futile effort, doomed to be ignored?
High Employee Turnover
Is it a challenge keeping your most talented workers? How does your trend in employee turnover compare with your peers – especially among Millennial workers, who tend to switch jobs more often? Organizations on Fortune magazine’s 2016 “100 Best Companies to Work For” list experienced 50 percent less voluntary turnover, in part because of clear communication from leadership. Is that the story at your company?
Waning Employee Enthusiasm
“Enthusiasm” is admittedly hard to quantify. But it’s also perceptible when employee attitudes about the organization are slipping – Exhibit A is that turnover rate. Just 33 percent of U.S. employees are enthusiastic and committed to their work and 51 percent haven’t been engaged for some time, Gallup found. Is your research – surveys, exit interviews, and other employee outreach – indicating something similar?
Lower organizational performance can have many root causes. But employee disengagement is a common contributing factor. When employees feel connected, productivity increases by 20 to 25 percent, according to McKinsey research. Do you see a correlation between engagement and productivity at your organization?
If you’re experiencing these and other symptoms, you likely have an undiagnosed obstruction – the very systems you’re using to communicate with your employees. They’re actually hindering your ability to connect and engage the workforce. An effective strategy to solve the problem is investing in an Employee Communication and Engagement Platform.