SAS Communication Veteran and PRSA Board Member, Becky Graebe, Joins Dynamic Signal
We’ve got a new member of the #DySiTeam and we couldn’t be more excited.
Welcome, Becky Grabe!
With more than 20 years of industry expertise, this North Carolina-based communication leader is an incredible new asset for our growing team, our customers and our community.
As Senior Director, Communication Expert, Becky will partner with Dynamic Signal’s sales and customer success teams, offering an additional layer of communication leadership expertise, and counseling clients on the value of modernizing employee communication.
An industry expert, Becky comes to us with an accomplished 16 years working in-house for the communication team at SAS, the leader in business analytics software and a multi-year winner of Fortune’s Best Companies to Work For. (Not to mention they’re a DySi customer with an award winning program!)
Starting her career as a communications specialist with SAS, Becky was instrumental to the company’s award-winning global intranet and enterprise social media channels. Most recently, she held the title of Director of Communications, overseeing traditional and digital employee communication efforts, focused on aligning, connecting and encouraging the company’s 14,000 employees to communicate amongst each other, creating an inclusive and collaborative culture, key to the organization’s long-term success.
(We know we’re lucky to have her. And yes, you can be jealous.) Becky says it best herself.
“With two decades of internal communication experience, I’ve had a unique perspective in watching how employee expectations have shifted as technology changes the way we communicate in our everyday lives. I’ve seen how employees are impacted by changes in the workplace over the past two decades. During my time with SAS, I also had the benefit of using Dynamic Signal as an employee. The award-winning SAS 140 program, powered by Dynamic Signal, allowed employees like me to feel more connected and empowered, showcasing the opportunities this technology is creating for transforming the way companies communicate with their employees. I’m excited to join Dynamic Signal to work directly with my peers in communication as we collectively strive to elevate employee communication and engagement.”
As today’s workforce evolves, Employee Communication and Engagement continues to see big-time growth and attention. Companies recognize that traditional methods of communicating with employees just aren’t effective anymore, and many are struggling to streamline and measure communication in the workplace.
With the new addition of Becky on the team, we’re even better positioned to offer more resources to clients and deliver expert advice and personalized counsel to support the advancement of their Employee Communication and Engagement efforts.
It’s a critical time for companies to really take a good look at how they’re driving organizational alignment. As our CMO, Joelle Kaufman always says, “The destination model for employee communication is no longer effective. Technology has advanced how we receive information, and it’s no longer enough to put one size fits all information on an intranet and hope employees go and get it. Today’s employees expect a distribution model where companies push relevant information to the channels on which they want to receive it.”
With her deep expertise in internal communication, Becky provides both strategic counsel and deep empathy for communication professionals facing these urgent changes. We’re thrilled to have her on our team and support our community of communicators who are navigating these important shifts in how we reach, align, and engage today’s modern workforce.
And we forgot to mention that Becky also serves on the Employee Communications Section board for the Public Relations Society of America and she’s an active member of Triangle Women in Communications and volunteers as a journalism instructor with Citizen Schools.