The eBook cover photo is eye-catching.
The center portion of a bridge span is missing. It has been replaced with jagged concrete, mangled steel, and thin air. That’s a fitting image for “The Definitive Guide to Employee Communication and Engagement.” The way organizations try to connect with employees today is just like this bridge – broken. There’s a gap that can be catastrophic for businesses.
And, yes, those can be fighting words. Hard-working communicators, who toil away to make sure employees are informed, might feel their blood pressure rising. What do you mean my communication isn’t working? It’s a reasonable question. We have two responses:
- It’s not your fault
- Employee communication is indeed broken
Don’t just take our word for it. Study after study has shown that employees feel more disconnected than ever from their companies. Despite the availability of more systems and more channels for communication, employees paradoxically have been left feeling both overwhelmed and under-informed.
Exhibit A: Gallup’s 2017 “State of the American Workplace” report. Gallup found that just 33 percent of employees are enthusiastic and committed to their work. The financial impact is staggering. Disengaged employees cost U.S. companies between $483 and $605 billion annually in lost productivity, Gallup estimated.
Also, 43 percent of employees now work in a remote fashion – an increase from 39 percent in Gallup’s 2012 study. We’re witnessing a profound shift in the traditional workplace. It’s forcing companies to rethink how they engage with employees to ensure they perform at their best. There’s a growing realization that employee communication is a “must have” for business success. Like a bridge, it’s vital infrastructure. When communication is broken, your organization won’t reach its goals.
“A more informed and connected employee is more passionate about your business,” said Ted Rubin, a leading social marketing strategist and author. “It’s that simple. In today’s day and age, even if you’re not thinking that way, your competitors are.”
This guide is designed to be, well, definitive. It’s a comprehensive examination of modern employee communication and the challenges every organization is facing. Featured are insights from more than two dozen thought-leaders. It’s filled with snackable bites of content, relevant data points as well as in-depth Q&A’s with industry experts. Topics include how:
- Disjointed systems actually are obstructing the goal of reaching every employee
- Employees expect information to be delivered directly to them in the manner they prefer
- Communicators can show they are a critical business function
“That’s the biggest frustration for communicators,” said Mark Ragan, CEO and Publisher of Ragan Communications, which hosts events that draw thousands of communicators each year. “It’s very difficult to make the connection between culture and cost in a simple way. That is the No. 1 case for good communication. When the culture starts to deteriorate, it instantly impacts everything across the company. But it’s very difficult to demonstrate, and that’s why communicators are so frustrated.”
Ultimately, this eBook is about fixing the problem. The Definitive Guide explains how employee communication doesn’t have to be broken . . . like a certain bridge. It can be repaired.