It’s just common sense that clearly communicating with your workforce is good for business.
Employees will be more informed, understand the company’s mission, and see their role in achieving goals. Also, they’re more likely to share the company’s story with the broader world.
Simply put, when a company is forthright and transparent about news – both good and bad – employees will respond positively. And let’s be clear: Today’s employee not only appreciate it, they expect it.
This is why internal communication strategies have become the centerpiece of creating a great employee experience. It also explains the growing recognition that Employee Communications Management tools, which help businesses reach their workers, can have a measurable impact on the business.
But a common challenge for communicators and HR professionals is explaining precisely how internal communication will influence the bottom line.
Dynamic Signal is the acknowledged leader in workplace communication, Employee Advocacy, and employee experience. We work with more with 350 companies globally – including more than 30 percent of the Fortune 100. We have identified five ways of how authentically communicating with employees results in bottom-line value across an organization.
1. Grow the Business
Better internal communication will drive profitability by increasing employee productivity and innovation through meaningful engagement. People want to know how their efforts are contributing to the company’s success. When they understand the mission, they’re more likely to go above and beyond to help achieve it.
Example: A leading healthcare company faced a huge problem connecting with the workforce because 70 percent of the 40,000-plus employees are in patient care and don’t have regular access to email. Implementing a consolidated platform that put information on mobile devices resulted in an employee engagement increase of more than 10 percent – resulting in an estimated productivity gain of $30.2 million.
2. Reduce Risk
Clear internal communication can decrease risk in a multitude of ways. When employees understand the right way is to do something, they will. This can improve the physical safety of employees at work through the dissemination of proper procedures. It also can mitigate liability to the company – such as ensuring compliance on social media. It can also keep employees safe during times of crisis.
Example: When Hurricane Irma ravaged Florida in late 2017, a leading logistics company was able to deliver a constant stream of urgent safety messages to employees in the field via a mobile device platform. Critical weather updates and potentially life-saving news was providing both to employees at the company’s Miami headquarters and more than 9,000 truck drivers in areas directly impacted by the hurricane.
3. Improve Brand Equity
Employees are more likely to become passionate advocates when they have access to information that makes them knowledgeable and excited about the business. They will be more eager to share the company story with their networks on social media.
Example: Consulting firm Booz Allen Hamilton was concerned that its workforce of 24,000-plus mostly dispersed employees had become a “lost tribe” because they lacked a connection with the home office. Adding a communication platform that is accessible on mobile devices created richer, real-time connections with every employee. One benefit is that within the first 18 months of the program, employees also shared 35,000 pieces of content with their social media networks, generating nearly 41 million impressions and driving 4,500 additional website visits.
4. Reduce Costs
A consolidated, platform that’s home to all internal communication results in lower operational and technology costs. Think of all the ways and places that employees are asked to find information. An intranet, email, collaborative tools (Slack, Yammer, and so on). It can be overwhelming, distracting and ultimately self-defeating. Streamlining that information into a single platform made employees more efficient on the job. It also saves money by reducing systems.
Example: Isentia, a media intelligence company based in Australia, implemented a platform that ensured that all 1,500 employees in 12 dispersed markets had access to company information. Employees feel more connected to one another and Isentia was able to cut costs by eliminating the intranet. It also has plans to wind down the Yammer social enterprise network.
5. Improve Business Agility
Perhaps the biggest reason why internal communication can have a profound business impact is that companies gain a competitive advantage. They can mobilize all of their employees to react quickly to meet changing market and business needs. Things happen fast in the business world. Communication helps make sure employees can respond quickly.
Example: Wawa, the East Coast convenience store company with 33,000 employees, had trouble reaching frontline workers spread across 800 locations. Wawa dramatically improved response time to supply-chain issues when employees had access to information on their mobile devices and could offer immediate feedback.
Employees are the most valued asset to any business. When they’re enthusiastic, motivated and knowledgeable, it rubs off on customers. That’s why internal communication can have such a significant impact on the business.
It’s just good business sense.
Learn more about Employee Communications Management here.