Making the Business Case for an Employee App

You probably already understand why an Employee App makes perfect sense as the best way to engage your workforce. You need to meet employees where they are.

And that place is on their mobile devices.

In fact, 77 percent of Americans have one, according to the Pew Research Center. So, if you want to make sure employees see relevant information and connect with important resources, they need to be able to access them on their phones.

But how do you make that actual business case for an Employee App?

Bottom-line value can be harder to quantify. There’s a dollar cost whenever you add any piece of SaaS technology. Every business professional is focused on ROI and being able to prove to leadership that a tool is a good use of resources.

We’ve identified five areas where a mobile-centric employee communication solution can drive value during a time when every business is focused on digital transformation. The goal here is to help you think through the benefits, cost-savings, and productivity improvements that you could see with an employee app.

  1. Enable top-down communication
  2. Reduce wasted time and effort
  3. Reaching the entire workforce
  4. Improve employee experience to boost productivity
  5. Metrics to show the impact

Let’s take a closer look.

Enable Top-down Communication

Think of all the ways organizations attempt to communicate with employees. Intranet. Email. Collaboration systems. Digital signage. Inter-office envelopes. Well, maybe not that last one anymore. (We hope, for your sake.)

Communicators and HR professionals know that it’s more complicated than ever to deliver messages from leadership to employees. Part of the reason is that the vast majority of workers – 80 percent – don’t sit at desks and are harder to engage today. Also, the nature of the employment ( and who exactly is an employee) has changed dramatically with 43 percent of the U.S. workforce expected to be part of the “gig economy” by 2020.

Your organization might be talking, but employees aren’t necessarily listening. A survey of U.S.-based executives found that inefficient workplace communication led to breakdowns that resulted in increased stress levels (52 percent of respondents), delay or failure to complete projects (44 percent), low company morale (31 percent), missed performance goals (25 percent), and lost sales (18 percent), according to The Economist Intelligence Unit.

What if all critical information and resources were at the fingertips of workers ­– providing greater convenience and easy accessibility?

Reduce Wasted Time and Effort

Your organization creates a lot of content. But do your employees know where it lives? Or are they wasting precious time searching the Intranet, hunting through Slack channels, scanning down the infinite email inbox? Dynamic Signal’s 2019 State of Employee Communication and Engagement Study found that 85 percent of employees lose at least one to two hours of productivity a week just searching for information.

And it’s not only the lost time looking that hurts productivity, either. Research has shown the difficulty we all have to get back on task after being distracted. (One study found that it even was more than 23 minutes.)

What’s the value of employees having what they need to do their jobs right in the palm of their hands, so they don’t have to veer off-task?

Reaching the Entire Workforce

In 2018, Gallup found that 34 percent of U.S. employees are engaged on the job. That was a record high. But 53 percent of employees also only give the minimum effort required, and 13 percent are actively disengaged. So, two-thirds of employees are not motivated on the job. And other Gallup research discovered that disengaged employees cost the U.S. $450 to $550 billion per year in lost productivity.

There’s no single reason why employees lose their passion and decide to treat their job like, well, a job. But it’s hardly a stretch to say that lack of communication is a contributing factor. When large portions of an organization feel like they don’t know what’s happening at the company, they’re going to feel like they don’t matter and that their work is not valued. That happens when they don’t have easy access to information.

How would revenue increase at your organization if that 34 percent of engaged employees ticked upward?

Improve Employee Experience to Boost Productivity

There’s a reason why businesses are focused on improving the employee experience. There’s a direct correlation between how they feel about their jobs and productivity. A more positive employee experience results in nearly twice the level of discretionary effort,  IBM found. Also, companies with engaged employees outperform those without them by up to 202 percent, according to Business 2 Community.

Something else to consider is the mental toll on employees. American Psychological Association research found that roughly $500 billion is lost annually because of workplace stress. Simply put, positive work cultures are more productive ones, too.

What’s the cost of poor employee experiences to your organization?

Metrics to Show the Impact

As a rule, organizations have tended to measure the output of communication efforts. Emails sent. Posts to the Intranet. The number of messages put on collaboration channel. The idea of “strong” metrics didn’t really go beyond open rates and click-through-rates.

The reality is that with traditional channels, you have no idea what content employees are reading, and what percentage of the workforce is being driven to take desired actions.

With an Employee App, you can know with confidence that everyone in the organization received a message. And with a platform like Dynamic Signal, you can also send alerts and request that employees confirm (with a simple click) that they understood the information.

What’s the value to your organization of knowing, with certainty, who did and did not get a critical message?

Every business is unique.

But what’s universal is that connected, engaged employees get more done. Productivity improves by 20 to 25 percent in organizations with connected employees, according to the McKinsey Global Institute.

What’s the business value of that to your organization?

Learn more by reading our definitive post, Employee App: Seven Reasons Why Your Company Needs One Today.


Post Author

G.I. Sanders

G.I. Sanders is Senior Director, Creative Services at Dynamic Signal. He specializes in entrepreneurship, digital and social media, design, and marketing. G.I. is based in Dallas, TX with his wife and two sons. Passions include technology, startups, music, fitness and sports.