How To Use Video To Engage Your Employees

We’re not exactly sure if this is a good thing or a bad thing, but the average American adult now spends almost six hours a day watching video content. That’s on television, computers, as well as smartphones and tablets.

So, it’s no wonder that the Internet has erupted with content to feed this insatiable demand.

YouTube has nearly two billion monthly active users. About 500 million people are watching Facebook videos each day. Snapchat’s 190 million daily active users average 33 minutes per day on the app.

That’s why Nielsen has determined that 64 percent of adult smartphone users who view video content within social networking sites do so at least once per day. And another study found that 60 percent of all video views worldwide are now on mobile devices.

It’s hard to imagine what in the world people are watching! This much is certain: It’s not all cat videos.

Although much of this content can be chalked up to entertainment (and the occasional food hacks), we’re also seeing companies dive headfirst into videos for workforce engagement – especially through an Employee App.

The modern workforce is always on the move and shifting from one task to the next. But employees always have their phones with them. Companies that can tap into how their employees typically use their mobile devices have a massive opportunity to better connect with the workforce and align it around a common purpose, mission, and goals. It’s all about meeting employees on their terms and giving what they want.

It’s time for you to shift your focus to meeting that demand. That means incorporating video into your strategy.

But not sure where to start? We’ve compiled a short list of the top ways many of our customers are using video to engage their employees:

No. 1: Educate Your People

Whether it’s new-hire onboarding or a quick tutorial about how to use the latest product feature, there is always something you’re repeating to employees that could be incorporated into a video as a more scalable way to teach.

Video is best when you have a topic that needs to be distributed to multiple people all at once. Creating a video and broadcasting it to a team, division, location, or the entire company ensures messaging consistency, accuracy, and the ability to track engagement. It also provides folks who are outside of headquarters with access to the same information everyone at the home office is receiving. If you have deskless or remote workers, video content is an innovative solution to not only distribute critical information but to also to build stronger, more vibrant relations throughout the company. No one feels left out.

Best of all, people love videos. They can be much more engaging than a long-form email or newsletter. That’s why it’s more likely your employees will actually learn from the content you’re distributing – and retain that knowledge.

No. 2: Share a Project or New Product

Getting the word out about something new can be extremely difficult. There simply is so much information coming at every employee, every day. The clutter of other company news can quickly push your big announcement to the bottom of email inboxes – that’s if employees have company inboxes. However, sharing a video can be a great solution to providing an engaging, quick way to get information out to all employees.

Also, a video can make it special. “This is something so big that we even made a video about it!” You can see the excitement on people’s faces and hear it in their voices.

No. 3: Go Behind the Scenes

Employee engagement can often feel like a daunting task. That’s especially the case at large corporations with thousands of dispersed employees. Creating a BTS (behind-the-scenes) video series that highlights company employees, their roles, and provides an insider’s look can build more authentic relationships and a greater sense of community within the organization. Using video as the medium for this type of content is a chance to make your people and places to be the stars of the show.

Let’s say you have a new product release on the horizon. Capture a short video with the team(s) that collaborated on that project. Have employees talk about the journey from idea to finished product. Let them show their pride and share their vision for what it can do for the company. And, of course, what it will mean to your customers. This type of candid, authentic videography is simple to do and focuses on the employees who have put their blood, sweat, and tears into their work.

No. 4: Highlight an Event

Not everyone can attend (or are even invited) to company activities like quarterly meetings, to annual conferences, or industry events. Give employees everywhere a chance to feel like they’re there with video. This is also a way to ensure remote workers are aligned and connected with the employees back at headquarters. Everyone is on the same page.

And a Bonus Idea . . .

No. 5: Get Creative!

Video doesn’t have to be polished, staged, and perfect. Remember, people are drawn to authentic, relatable content. So, fancy production is not necessary.

At Dynamic Signal, we’ve incorporated that philosophy into a regular video series we call Rapid Fire Friday. Employees are asked a quick succession of questions that leaves the viewer feeling like they know the person a little better. The engagement with these videos has been fantastic. They are among the most-watched content on our own internal platform.

As we’ve seen, video is taking over the world, and you don’t want to be left behind. Video can fit any strategy for your organization to enhance employee engagement.

So, is your company ready for its close-up?

Want to learn more? Check out this post about the growing importance of an Employee App in a communication strategy.

Post Author

G.I. Sanders

G.I. Sanders is Senior Director, Creative Services at Dynamic Signal. He specializes in entrepreneurship, digital and social media, design, and marketing. G.I. is based in Dallas, TX with his wife and two sons. Passions include technology, startups, music, fitness and sports.