How Dynamic Signal Has Covered the COVID-19 Crisis
Somehow, we’ve all made it past the midway point of 2020.
Maybe we should say congratulations?
It’s not a small accomplishment. Saying that the first six months of this year have been eventful would be quite the understatement. Never in our wildest imaginations could we have predicted a terrible pandemic or the rise of a social justice movement that might lead to real racial equality.
Just think what else could happen in the next six months.
At Dynamic Signal, we’ve spent much of this year writing and talking about the incredible upheaval that we’re all experiencing in the workplace. Frontline workers are confronting health and safety concerns. Remote workers are juggling home life and jobs. Executives face the biggest challenges of their careers to maintain business continuity and ensure their companies are forces for good.
We’ve resurfaced some of our most-read coverage here. We think you might find some of these articles useful as you continue to navigate this crazy year.
Meanwhile, look at the bright side. We’re slowly getting closer to December 31.
We’re all (painfully) discovering that returning to work won’t be a linear process. It will probably be a couple of steps forward, followed by a few backward. It’s going to be a long journey filled with challenges that we might not see coming. Becky Graebe, Dynamic Signal’s resident comms expert, explored that topic with a little help from some friends.
Graebe and a rock star trio of expert analysts – Edelman’s Cydney Roach, W2O’s Gary Grates, and FleishmanHillard’s Josh Rogers – shared their thoughts on reimagining the workplace as we all think about how to return to the office safely.
Employees aren’t the only people stuck at home while we shelter in place. So are organizational leaders. It’s why there has been an explosion in executive videos. CEOs realize that video is a great way to reach their employees with safety information, company direction, and reassurance that everything will be OK.
CEOs have embraced the idea of creating “selfie videos” – often on their mobile devices – to speak directly to their people. Graebe looked at how this new generation of videos may lack in polish. But they also gain something else. That’s authenticity.
We’re reasonably confident that most MBA curriculums didn’t include courses on how to deal with a pandemic. Yes, handling a crisis is in the toolkit of every executive. But the coronavirus has been on a completely different scale.
G.I. Sanders, Dynamic Signal’s creative director, took a look at some questions that executives – and their communication advisors – ought to be asking themselves. That’s because aligning everyone around a vision, mission, and goal during this uncertainty is incredibly difficult. For instance, are you sure you can reach everyone with messages? Are you showing enough empathy? Does your communication cadence make sense for your organization?
Something that has become abundantly clear over the past few months is that internal comms teams need to act like newsrooms for their organizations. Employees crave accurate information that helps them do their jobs and answers the questions weighing on their minds. (Like, for instance, how is the company faring through this?)
We wrote about the way journalists put together their stories, and how comms pros might apply some of those tips, tricks, and lessons to their efforts. Bottom line: You are the trusted source of information for everyone in your organization. Wielding that power can have a profound impact on the lives of people.
When the pandemic first struck, many companies were unsure if Employee Advocacy had a place in their external comms/marketing strategies. But they quickly concluded that it does. (Dynamic Signal customer BDO is a perfect example of a thoughtful approach.)
Graebe explored how organizations can enlist their most passionate and knowledgeable ambassadors – employees – to tell companies stories in their voices. We already knew that people trust other people more than they do brands. The pandemic is showing that employees are crucial to helping companies present themselves in the best light possible.
Internal communicators focus on getting need-to-know information in the hands of employees as quickly as possible. But there’s another role, too. Comms pros are maintaining a sense of one company and that everyone is in this together.
Graebe wrote about how creating closer connections can help people deal with the understandable feeling of being overwhelmed, mentally exhausted, and just plain lost. Humans are social creatures. We crave contact with one another. Communicators can weave that thread of connection throughout their organizations.
Employees were already deluged by the explosion of communication tools, apps, and channels before everything happened this year. Now, it’s even harder to cut through all of that noise and get employees’ attention when they’re more dispersed, distracted, and stressed than ever.
It’s why we published this eBook. It shows how organizations can ensure that everyone feels more informed, connected, and has what they need to perform their jobs – even during a pandemic. Included are how Dynamic Signal platform features are especially helpful in a crisis, including our first-of-its-kind DySiL integration platform, Reach Metrics to measure engagement, and our ground-breaking DySi Turbo automation engine.