This week, Clearbox Consulting released their comprehensive 2021 report on Employee Communications solutions. The report is designed to serve as a guide for employee communication apps and reviews over a dozen solutions. After conducting interviews and in-depth demos with each provider, we’re excited to announce that Dynamic Signal — the platform designed for personalized communications at scale — was named app of choice in North America.
Dynamic Signal stood out with a rich set of capabilities designed for helping complex organizations reach a distributed workforce. With a toolbox of administrative permissioning flexibility, robust audience targeting, diverse channel integrations, and in-depth engagement analytics, companies are able to include, connect, and engage their frontline workers, no matter where they are.
In their review, Clearbox noted several areas that help deliver on the mission of helping companies cultivate an engaging employee experience on the foundation of personalized communication.
A key highlight of the platform is the balance between simplicity and complexity — easy for members to engage, but robust enough for communicators to have the tools they need to get personalized communications to every employee. With customizable targets, smart groups, and organizational broadcasting features, administrators can segment with utmost precision — often to the resolution of a specific factory floor or hospital wing.
Part of a great user experience is ensuring that members can easily activate and locate the most important information to them. For many workers this means providing a better way to see their shift schedules, payslips, benefits, and company news. Delivering content to where the employee is can transform communications and how employees engage.
Integrations and Employee Services
Modern communication platforms ideally connect to other employee tools and platforms that surface information and make it consumable wherever employees work. Dynamic Signal supports a variety of integrations, including SharePoint and MS Teams. These integration capabilities are key not only to reach a dispersed, deskless workforce, but to extend intranet efforts and increase usage.
Integral to any communication strategy is the ability to monitor trends across posts and campaigns. Segmented data is critical for large enterprises that want to personalize communications and optimize engagement across hundreds of thousands of employees.
The Enterprise-Grade Solution
How can enterprises personalize campaigns and content when they are trying to reach hundreds of thousands of employees? This requires a holistic approach to communication strategy that starts with an enterprise-grade platform that allows you to reach every employee with the right message at the right time.
We think Clearbox wraps it up quite nicely on what enterprise communicators need.
We’re looking forward to sharing more developments with you as we continue to build for the new employee experience.
You can learn more by visiting Clearbox Consulting and download your own copy of the Employee Apps report.