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We Just Announced Our Integration With Messenger. Here’s Why It’s Really, Really Cool.

Learn More About Our Integrations And Request A Demo Here There are billions of employees in the world with little or no access to timely relevant business communication, but almost all of these people have a smartphone and Facebook Messenger. That’s why we are really excited to announce our new integration with Messenger. For the […]

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Planning Your Content Campaign With Distribution in Mind

Planning Your Content Campaign With Distribution in Mind

Great content marketing requires more than just great content; you need to also consider your audience and your distribution methods. If you aren’t crafting content with those two factors in mind, even the most fantastic article ever written won’t likely drive the results you’re seeking. More than half of all content marketers recognize the importance […]

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5 Content Distribution Metrics Your Marketing Team Should Be Obsessing Over

5 Content Distribution Metrics Your Marketing Team Should Be Obsessing Over

Output is seductive. It feels great to crank out lots of content and call your strategy a success. But prolific doesn’t always mean effective. Marketers must resist the allure of vanity metrics to ensure their content actually resonates with their intended audience. They must focus on content distribution. Consumers’ social feeds and dashboards are flooded […]

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3 Ways to Bring Internal Communications Into the Modern Era

3 Ways to Bring Internal Communications Into the Modern Era

In 1899, the Philippine-American War was getting started, Bayer had just begun selling aspirin to the masses, and Lever Brothers in London created the first known employee suggestion box. Lever Brothers successfully introduced the concept of internal communications to the industrial world; since then, companies have made it a point to keep their employees as […]

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The Business Case for Employee Advocacy

The Business Case for Employee Advocacy

The following post originally appeared on Edelman.com via Christopher Hannegan, executive vice president and U.S. Practice Chair of Employee Engagement. The power of turning employees into passionate advocates for a company and its products or services has been a dream of many business leaders for a while now. Conceptually, most people understood it. But practically, […]

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