Director of Demand Generation

Dynamic Signal is the leading Employee Communication and Engagement Platform, committed to creating a connected, inclusive, and engaged workforce where people feel valued and empowered to be their best. From factory workers and field employees, to knowledge workers in any time zone, hundreds of companies across every industry use Dynamic Signal’s web, desktop, and mobile applications to build aligned, productive, and actively engaged communities and employee advocates.

Driving demand generation for our marketing team, this role will be directly responsible for Revenue Creation and Revenue Acceleration programs for our enterprise and mid-market business. This important role owns the overall demand generation plan by partnering with different marketing functions and the sales organization to drive high-velocity growth.


  • Develop and execute an enterprise multi-channel demand generation and account-based marketing strategy that is aligned with the sales team to achieve revenue and pipeline goals
  • Create programs for all stages of the funnel that includes generating new leads, nurturing them to generate MQLs, creating bottom-funnel programs to convert MQLs to opportunities, provide late-stage opportunity support to help close deals, and developing advocacy programs to achieve high retention
  • Understand the profile and needs of our ideal customer and translate those into compelling, engaging, and personalized marketing programs that result in measurable positive business outcomes.
  • Develop an integrated Account-Based Marketing program to target our top tier Enterprise accounts
  • Develop, scale, and manage marketing strategies across key inbound channels such as: SEO, SEM, Paid Social, Display, ASO, Email, Direct Mail, Referral
  • Ensure programs deliver on marketing qualified lead and cost per qualified lead goals
  • Analyze program performance and marketing attribution, continually optimizing for conversions
  • Collaborate across content, social, creative, and events to execute integrated marketing programs

Qualifications / Skills

  • Bachelor’s Degree
  • 5-8 years of experience in a fast-paced, demand generation focused marketing organization for a high-growth SaaS organization
  • Proven ability to grow and nurture a database with increasing conversion and decreasing costs
  • Experience in setting an MQL and conversion goal and associated budget and experience delivering against those goals
  • A demonstrated understanding of the sales funnel and focus on driving leads, MQLs, and SQLs
  • Experience marketing to large enterprises and C-Suite
  • Account-based marketing campaign and/or software experience is highly desired
  • Online program management experience including PPC, content syndication, paid emails, and advertising
  • Experience building and growing a mar-tech stack with continual innovation
  • Excellent analytical skills with experience measuring marketing attribution
  • Some experience and familiarity using to track marketing results
  • Intellectual curiosity – you strive to learn more about the customer and their goals – and how Dynamic Signal solves them
  • 3+ year management experience
  • Excellent communication, presentation, and writing skills
  • Not afraid to be a player/coach


Ricky Matsuno




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