Inbound Growth Marketer

At Firstup, we believe in the transformational power of inclusivity, meaningful connections, and personalized experiences on the future of work. As a member of the growth team, the inbound role will focus on building an integrated approach across organic and paid search and social, paid media and early stage/thought leadership content and technical optimizations needed to drive inbound visits for our solutions.

Key responsibilities:

  • Strategy. Develop and execute a persona-based strategy to create quality top of funnel inbound demand for our Firstup solutions.
  • SEO. Maximize efficiency and effectiveness of our keyword and content strategy to create inbound traffic and conversions.
  • Conversion: Optimize conversion tactics to ensure traffic translates into quality leads.
  • Social. Create discipline and best practices across the social portfolio and operating model (paid, owned, earned) of Firstup with a focus on content/publishing, moderation, and scaling to increase engagement and drive traffic to Firstup.io.
  • Collaboration. Work seamlessly with content marketing, events, and product marketing to execute an integrated approach.

Key qualifications:

  • BA/BS degree.
  • 4+ years experience in a demand generation/growth marketing role at a B2B software company.
  • SEO expertise in acquiring quality top of funnel leads.
  • Experience with marketing tools, including automation and CRM. Experience with Pardot and Salesforce is a plus.
  • Meticulously data-driven approach to strategy and tactics with the ability to present ideas and results. 
  • Demonstrated record of delivering high-quality projects with independence and confidence.
  • Self-starter who takes the initiative, incorporates feedback and executes.

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