At Firstup, we believe in the transformational power of inclusivity, meaningful connections, and personalized experiences on the future of work. As a member of the growth team, the inbound role will focus on building an integrated approach across organic and paid search and social, paid media and early stage/thought leadership content and technical optimizations needed to drive inbound visits for our solutions.
- Strategy. Develop and execute a persona-based strategy to create quality top of funnel inbound demand for our Firstup solutions.
- SEO. Maximize efficiency and effectiveness of our keyword and content strategy to create inbound traffic and conversions.
- Conversion: Optimize conversion tactics to ensure traffic translates into quality leads.
- Social. Create discipline and best practices across the social portfolio and operating model (paid, owned, earned) of Firstup with a focus on content/publishing, moderation, and scaling to increase engagement and drive traffic to Firstup.io.
- Collaboration. Work seamlessly with content marketing, events, and product marketing to execute an integrated approach.
- BA/BS degree.
- 4+ years experience in a demand generation/growth marketing role at a B2B software company.
- SEO expertise in acquiring quality top of funnel leads.
- Experience with marketing tools, including automation and CRM. Experience with Pardot and Salesforce is a plus.
- Meticulously data-driven approach to strategy and tactics with the ability to present ideas and results.
- Demonstrated record of delivering high-quality projects with independence and confidence.
- Self-starter who takes the initiative, incorporates feedback and executes.