Biopharmaceutical Company Connects with Employees through Mobile

Industry

Pharmaceutical

Company Size

37,000+

This research-driven company discovers, develops and markets biopharmaceuticals and small-molecule drugs. It provides vital products to people in more than 170 countries.

With thousands of employees around the world, including scientists and manufacturing specialists in laboratories as well as workers in warehouses, the company needed a better way to engage a dispersed workforce. Many of these employees had no access to corporate email and rarely, if ever, sat at a desk. It was critical the company implement a communication platform designed for mobile devices – delivering timely information to the right employee at the right time.

Struggling With Outdated Communication Systems

The internal communication team lacked an easy way to deliver messages, news and internal documents directly to employees on their mobile devices. Legacy systems simply weren't designed for the mobile experience.

The company needed to update its communication strategy in other ways as well. For instance, communicators didn't have the capability to segment employees based on location and department. So, it was impossible to deliver relevant content for each business group in a micro-targeted fashion. The company’s executive team wanted to reach employees with videos. Yet there was no way to easily record and deliver them. Finally, the company wanted to give new employees the ability to register and complete the onboarding program solely through the mobile experience.

Simply put, the company was thwarted by existing tools that weren’t up to the modern communication standards that employees have come to expect in their personal lives.

Problems To Solve:

  • ! No way of reaching employees on their mobile devices
  • ! Unable to segment employees and deliver relevant content
  • ! Difficult process to deliver messages with internal documents
  • ! Couldn't easily record and deliver videos
  • ! Outdated employee onboarding experience
43 percent of employees in the U.S. now work remotely at least part of the time.
Gallup

Delivering Relevant Content To Connect With Employees

Dynamic Signal's Employee Communication and Engagement Platform has transformed the company’s internal communication strategy. Employees can be sent a variety of messages and content, including PDF documents and native videos – all to their mobile devices. Remote employees now are more connected to the organization. Employees without corporate email addresses can access important news and content. For instance, the company has engaged with employees 283 times through push notifications in less than two years after implementation.

The platform has become the preferred way for employees to receive information critical to their roles. Of the nearly 4,700 employees invited to join the platform, a remarkable 98 percent have registered – a testament to how workers want information delivered through a mobile app. By setting up a robust structure of divisions and permissions, the company ensures managers are delivering content to the right employee, at the right time.

Also, the platform is used to extend the reach of marketing efforts through employee advocacy.

How Dynamic Signal Helped:

  • Nearly 4,700 employees registered – all accessing through the mobile app
  • 66 percent of employees have viewed at least one post
  • Streamlined communication by delivering timely, relevant news to employees
  • Opened access for employees with no corporate email address
  • Easy to send a variety of messages, including video
  • Created a unique registration app and employee onboarding flow

Modernize Your Communication Strategy

Constrained by outdated systems that hinder your ability to communicate with a dispersed workforce? Request a demo and learn how Dynamic Signal can help you modernize, streamline and measure your communication strategy. We can ensure that you finally have the platform to connect with your most valued asset – your employees. So, let’s get started today.

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