This global organization is an operator of fitness centers in the Eastern United States and in Switzerland. Operating more than 150 clubs, the company caters to more than 500,000 members across eight states and two countries. With such a large reach across multiple locations, communicating with employees was a growing challenge.This was especially for employees on the gym floor who worked hand-in-hand with customers.
Trainers and in-club associates are passionate about their work. But they are always on the move and rarely sitting in front of a computer. This makes it difficult for the company to ensure these employees are properly informed and educated about the latest company news, announcements, and promotions.
Fitness center employees are rarely idle. They constantly are bouncing between private training sessions, running group classes and conducting a host of other customer service responsibilities. The organization needed a better way to deliver information to trainers and associates on their mobile devices. Because the company was still relying on outdated methods of communications, like posters in the break room, it was hard to measure if news was being received. Many of their trainers and associates do not have a company email address, which made it impossible to communicate with them digitally. The company was searching for a way to share information with employees, without disrupting their day. It needed something that would give them access, in real time, wherever they were.
80 percent of the global workforce performs physical work each day that doesn't involve sitting at a desk.Google
With a goal of strengthening the connection to its global workforce, the company adopted the Dynamic Signal Platform. For the first time ever, the company could reach trainers and associates with real-time updates, news, and announcements on their mobile devices. There was no more looking at break room posters to learn important company information. It also provided a way for employees to consume targeted content when it was most convenient for them. This mobile-optimized approach puts company information in the pockets of all employees, regardless if they have a company email address or not. With Dynamic Signal’s content targeting functionality, managers can deliver content to individual employees or groups based on their locations, role, preferences, or interests. There’s no need to send a single mass message anymore, which often deters engagement even from those who had access. The company is now able to deliver content in the way that employees prefer.