As one of the largest fast-food chains, located in 120 countries and territories around the world and serving 68 million customers each day, this company operates more than 36,000 restaurants. Employing more than 375,000 people, it's a monumental challenge communicating with the owners and operators of these stores, as well as their corporate employees. With a workforce spread across the globe, it's increasingly difficult to ensure those who represent the company’s brand have access to the right information.
The company needed to find a better solution than just relying on posters in the break room to communicate with its employees. It understood the value of empowering employees to become advocates. But there also was no way to manage and scale a process that would transform employees into brand ambassadors. Distributing news, content and offers to employees in different locations, groups, stores, and languages also proved to be cumbersome. Most of all, the company lacked a way to utilize mobile as a channel for company communication.
80 percent of the global workforce performs physical work each day that doesn't involve sitting at a desk.Google
The Dynamic Signal Platform streamlines the company's communication efforts so that employees are more informed and can engage customers through their social media networks with authentic advocacy. Because of the platform's robust functionality, the company is easily able to segment and target company content to the right employees at the right time. Because the platform is designed and optimized for mobile, the company finally has enabled its dispersed owners, operators and employees to engage with and share company content for the first time ever. The Dynamic Signal Platform also provides a way to track and measure what content employees are consuming and what they are sharing.