A health insurance company based in the U.S., with more than 52,000 employees and 13 million customers, serves everyone from families to seniors to military members to self-employed individuals. The organization uses innovation to deliver results for consumers as well as employees.
The company wanted to gain the attention of their consumers and promote the brand message in a more effective way. The organization strives for people to adopt a healthier lifestyle focused on their overall well-being. So, the company needed to build trust with consumers, while also operating within strict Federal Trade Commission regulations. Finally, the company had to mitigate any risks employees might encounter while using social media.
When we were looking to build an employee advocacy program, we needed technology that was going to be able to meet all of our expectations and achieve all of our objectives. Dynamic Signal met all of our requirements and exceeded our expectations.Social Media Community Manager
Using the Dynamic Signal Platform, the company is able to share industry and branded content to employees about health and wellness. Now it can leverage employee advocacy to educate the public and increase awareness of its brand values and goals. The content shared by employees creates a larger and more authentic voice for the brand. More than 500 employees were initially chosen for a pilot program based on how active they were on external and internal social media as well as their desire to be advocates for the organization. This select group was responsible for more than 32,000 shares and 15 million impressions within just six months of launching the program. Thanks to the Dynamic Signal Platform, this innovative program was a finalist for the PR Daily 2016 "Best Use of Social Media – Healthcare" Award