This nonprofit healthcare system has employees spread across different departments and locations. They work in a network of hospitals and community-based health centers as well as in research and medical education, a health plan, and a foundation. Because of its extended reach, the organization has struggled in the past to connect with its staff in a way that is both engaging and effective. The company needed to bring a fresh approach to its communication strategy – putting an emphasis on relevancy, timing, and availability via a mobile platform.
Before implementing a modern, streamline communication platform, the organization had no effective way to connect with doctors, nurses, and hospital staff who are constantly moving and rarely sitting behind a desk. They often relied on email communications. But that didn’t provide the level of insight they needed to ensure employees were getting their messages. The communication team simply wasn’t able to accurately gauge the effectiveness of its outreach involving company news and important announcements. Also, it was impossible for executives to reach their staff directly, either broadly or on a targeted level.
80 percent of the global workforce performs physical work each day that doesn't involve sitting at a desk.Google
The Dynamic Signal Employee Communication and Engagement Platform enabled this healthcare organization to deliver timely, relevant company news and announcements directly to the mobile devices of workers. This empowered their communication team to more quickly and easily connect with the entire workforce – always reaching the right employee at the right time. With the Dynamic Signal Platform, the organization was able to create a single destination where employees could access all important information as well as fun content about their colleagues. Employees with no corporate email address finally had access to company news and content to help them be more productive. With the ability to measure engagement, the company can gauge what content is most effective and adjust its communication strategy. This has made it possible for executives to speak directly to employees in a more engaging, authentic way.