This nonprofit healthcare system has employees spread across different departments and locations. They work in a network of hospitals and community-based health centers as well as in research and medical education, as well as administering a health plan and a foundation. Because of its extended reach, the organization had struggled in the past to connect with staff in a way that was both engaging and effective. The company needed to bring a fresh approach to its communication strategy – putting an emphasis on relevancy, timing, and availability via a mobile app.
The organization had no effective way to connect with doctors, nurses, and hospital staff who are constantly moving and rarely can be found sitting behind a desk. The company typically relied on email communications. But that didn’t provide the level of insight needed to ensure employees were getting the messages. The internal communication team simply wasn’t able to accurately gauge the effectiveness of outreach to employees with company news and important announcements. Also, it was impossible for executives to reach out to staff – either broadly or on a targeted level.
80 percent of the global workforce performs work each day that doesn't involve sitting at a desk.Google
Dynamic Signal's Employee Communication and Engagement Platform enabled this healthcare organization to deliver timely, relevant company news and announcements directly to the mobile devices of workers. The communication team finally could connect with the entire workforce – always reaching the right employee at the right time with the right message. The organization has streamlined communication with a single platform that employees can use to get important information as well as fun content about their colleagues. Employees without corporate email have access to company news. With the ability to measure engagement, the communications team can gauge what content is most effective. The platform also enables executives to speak directly to employees – in a more engaging, authentic way.