The largest food company in the world, encompassing more than 20 global brands, numerous product lines, and employees dispersed throughout the world, faced the challenge of communicating with its vast workforce. The ability to streamline communication and empower employees to be advocates was extremely difficult when the organization had so many different stakeholders. In fact, It was still relying on email, newsletters, and the intranet to distribute news – all which proved to be ineffective.
The company had no ability to inform and engage employees with important news and content on their mobile devices. It needed a way to streamline how the company communicated to its corporate employees and factory workers across a variety of brands, locations, and languages. The communication team also wanted to give employees a safe and easy method to share approved company content on social media – extending the brand's reach.
Productivity improves by 20 to 25 percent in organizations with connected employees.McKinsey
The Dynamic Signal Platform provided an easy, mobile-optimized solution that the company could utilize across the entire organization. The platform is easily accessible to employees across all of the brands and locations. After the initial implementation, the program was quickly expanded to additional brands and locations to involve even more employees. The company implemented Single Sign-On, making it easy for employees to access the app, receive content, and share it with their friends and social media followers. The company also collaborated with Dynamic Signal to provide extensive training and support, which encompassed live webinars, videos, and interactive sessions.