The world's largest full-service restaurant company has grown to more than 200,000 employees in 1,500 locations across the nation. But with that growth has come communication challenges. The company struggled to keep their restaurants and employees aligned with the company mission and vision. Most employees don’t have a company email address and are constantly on-the-go. So, they are reliant on their mobile devices since they are rarely, if ever, sitting in front of a computer. The company needed a way to deliver relevant news to its entire workforce, while empowering employees to share their experiences while at work to highlight the organization's great culture.
The company needed an efficient, effective way to communicate with store managers, servers, and other restaurant staff. But the company had no method of targeting relevant communication to employees based on their restaurant location or role within the company. Also, the organization wanted a find a way for employees to create and share content with their co-workers. For their part, employees needed an easier, mobile-friendly way to receive company news and content while on the job.
Our team members are our most valued resource. Trying to inform and engage a large number of employees who don’t have company email or access to other traditional channels can be challenging. The ability to reach them in a way that’s convenient, on apps they already use, helps us inform, engage and retain the very best people in our restaurant. That’s good for our teams and great for our guests.Program Manager
The Dynamic Signal Platform streamlined communication throughout the company. Relevant, timely information now is delivered to employees, wherever they are. Dynamic Signal made it possible for employees with no corporate email address to gain access to important news and content that helps them be more productive. And employees now had a way to capture fun, exciting moments at work and share them across the company – further strengthening the culture. A streamlined employee communication platform enabled the company to increase engagement with content shared internally. Now, 100 percent of content delivered with the mobile app is viewed, liked, or receives comments from employees.