Building brand awareness is hard. Marketing teams can spend millions on social media initiatives, influencer programs and ad campaigns. However, a highly motivated resource often sits untapped – your own employees.
Let your employees do the talking for you. Amplify social and paid campaigns by making it easy for employees to share designated content with their personal communities in their own authentic voices.
Provide employees with company information that puts them “in the know,” builds transparency, and trust in the organization. When employees have knowledge and confidence about the direction of the company through clear communication, they are more willing to become advocates on social media for the brand.
Accurately measure the impact of Employee Advocacy. Showcase the earned media value and increased return on your content marketing investments. Demonstrate how employee sharing drives vital business metrics – such as traffic to your website, leads to your sales team, and employee recruiting and retention efforts. Identify the most engaged people within your organization.
Our short assessment reveals if your current employee engagement strategy connects, engages, and activates your employees.
Start Your AssessmentDistribute information across any device and communication channel. Broadcast content via native app, email, push notifications, SMS, intranets, and collaboration tools like Slack, Yammer and Chatter. Request acknowledgments to confirm that urgent messages are received. Quickly re-broadcast to employees who missed the original message.
Measure and analyze your program with real-time metrics. Complete visibility into adoption rates, participation, content views, reads, shares, clicks, social reactions, impressions, reach, and more. Monitor program performance with simple-to-use dashboards and graphical reports. Easily export data for further analysis.
Consulting firm Mercer created an unprecedented amount of brand awareness at the Davos 2018 World Economic Forum using Dynamic Signal. During a week-long campaign, a team of nearly 200 employee advocates generated almost $60,000 in earned media value. Mercer’s total share of social media voice was 4x of their eight primary competitors.
Sutter Health connects 53,000 dispersed employees spread across more than 100 facilities and enables workers to share content about the great healthcare provided to patients. Within four months, 36 percent of the workforce had enrolled on the platform – and it grew to almost half of all employees in just 10 months.
Global logistics company FedEx uses Dynamic Signal for social listening to measure the engagement of employees, customers, and media with the company. FedEx also extends the reach of brand awareness through the authentic voices of employees on social media – generating more than $190,000 in earned media value after just one year.
Enable employees to be authentic brand advocates
Provide company-approved stories and news that employees can easily post to their social media networks such as Facebook, Twitter, and LinkedIn. Control the message with suggested share text, hashtags, @mentions, and disclosures. Extend the reach of your marketing campaigns while helping employees build their own brands.