What is Employee Advocacy? 

It’s harder than ever for brands to effectively improve brand equity and maintain trust with today’s consumers. But people trust people. It’s why the 2018 Edelman Trust Barometer saw that 63 percent of consumers believe employees more than CEOs. This makes it critical for companies to create alignment across the entire workforce. 

Dynamic Signal, the leader in Employee Advocacy, has the expertise and tools to grow your business by transforming employees into powerful advocates who represent the best of your brand on social media and in-person. Providing employees with company information that puts them “in the know,” builds engagement, trust, and empowers them to be effective brand ambassadors.

Enable Employees to Be Authentic Brand Advocates

Provide company-approved news, photos, and videos that employees can easily post to their social media networks such as Facebook, Twitter, and LinkedIn. Control the message with suggested share text, hashtags, @mentions, and compliance controls. Extend the reach of your marketing campaigns while helping employees build their own brands.

Inform Employees of Key Company News

Distribute information across any device and communication channel. Broadcast content via native app, email, push notifications, SMS, intranets, and collaboration tools like Slack, Yammer and Chatter. Request acknowledgments to confirm that urgent messages are received. Quickly re-broadcast to employees who missed the original message.

Track, Analyze and Optimize Employee Engagement

Measure and analyze your program with real-time metrics. Complete visibility into adoption rates, participation, content views, reads, shares, clicks, social reactions, lead attribution, reach, and more. Monitor program performance with simple-to-use dashboards and graphical reports. Easily export data for further analysis.

Leading Brands Choose Dynamic Signal for their Employee Advocacy Programs

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