October18 (EST)

2016 B2B Marketing Forum

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About the Event

MarketingProfs’ B2B Marketing Forum is more than just a conference. It’s the place where leaders, innovators, and people who make things happen gather to learn about the latest in B2B marketing and share the secrets to success. Now celebrating its 10th year, the event is intimate enough that you’ll surely see some of your favorite marketing pals, but big enough that you’ll find more than enough smarts to help you go the distance.

10/19 Wednesday at 4:15pm
Teach Me How! 10 Reasons NOT To Start An Employee Advocacy Program

Employee advocacy tops most marketing executives’ wish lists as one of the most important marketing programs. However, starting an employee advocacy program isn’t for the faint of heart. Have you considered everything that goes into not only launching a program, but making it successful?

Get started by learning top 10 reasons NOT to start an employee advocacy program at your company (see what we did there?). This is a highly interactive session—everyone participates and takes home a framework to get started on your own employee advocacy journey.

At the end of this session, you’ll be able to:

  • Understand the benefits of an employee advocacy program
  • Understand the processes and tools needed to do employee advocacy right
  • Take your first steps towards launching a successful program

Turner Roach, Social Media Marketing Manager — Deloitte Services LP
Ami Chitwood, Senior Social Media and Analytics Strategist — Deloitte Services LP
David Honig, Vice President — Dynamic Signal