June410:00 am (PST)

BDO’s Thoughtful Approach to Brand Advocacy During the COVID-19 Crisis

Full Recording

When the full magnitude of the coronavirus (COVID-19) pandemic became apparent in mid-March, the social media and brand comms teams at BDO did the prudent thing. They hit pause on the firm’s content.

They took a step back to reassess how they were publicly presenting BDO at this incredibly sensitive time. A week later, when they turned their programs back on, they had a thoughtful strategy mapped out that put BDO squarely in the position of being a helpful force for good with a message of care and concern. That includes the relevant content BDO creates for employees to share in the company’s enormously successful advocacy and brand awareness program.

Join us on Thursday, June 4 at 10 a.m. PT as Dynamic Signal’s Communication Expert Becky Graebe hosts a conversation with BDO’s Andrea Platt and Lydia Humenycky for a timely webinar about their smart approach to employee advocacy and external communication during the pandemic. They will discuss:

  • Why they temporarily halted external-facing content
  • The importance of tone, sensitivity, and message for a brand
  • Long-term impact of encouraging employees to be brand ambassadors

Hopefully, this crisis will pass soon. This tactical webinar is your chance to hear from some of the brightest minds in business about how they’re thinking about life after this crisis.


Andrea Platt

Social Media Manager


Lydia Humenycky

Senior Manager, Brand Communications and Content