July139:00 am (PST)

Brand Innovators Brand Week San Francisco

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Join us for a full week with Brand Innovators in San Francisco, where marketing and media professionals will get together to discuss best practices, case studies, and success stories.

Monday, July 13: Mega-Trends

Tuesday, July 14: the Future of Consumer Experience & Retail

Thursday, July 16: Content Marketing

Friday, July 17: Mobile & Millennials


July 16th, 11:30am – 12:05pm
Get a Digital Marketing Quick Win With Employee Advocacy

88% of companies are going through digital marketing transformations. They’re trying to adapt to the digital customer mindset, which can be a long, complex process. What you need is a quick win and to create momentum. Now you can kickstart that transformation and drive revenue and engagement with your best advocates – your employees. Employee Advocacy lets employees receive and post company-approved content to their social networks. And when you include employees in your social media strategy, you can expand your network by 10x. Since people listen more to their social connections (those they trust) than to official marketing campaigns, you can increase content engagement by 700x and brand awareness by 14x. Come and learn how our proven Employee Advocacy platform has immediately ignited our customers’ digital marketing transformations. And, you’ll walk away with best practices and strategies that will eventually turn those quick wins into big victories.

 

Moderator:

Pavey Purewal, Chief Marketing Officer, Dynamic Signal

 

Panelists:

Tiffany Hsu, Community Manager, Salesforce

Eric Mann, Vice President, Product Marketing, Castlight Health

Marius Ciortea, VP of Marketing, Contract Live