November18 (PST)

Brand Innovators Challenger Brands

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About the Event

From traditional challenger brands like Dr. Pepper, Taco Bell and Virgin America, to a whole new generation of technology driven startups, including Airbnb, Uber, and GoPro, challenger brands continue to disrupt the status quo, building new and formidable businesses in no time, and — in some cases — creating entirely new markets for their products, in the process. Brand Innovators Challenger Brands will deconstruct what makes challenger brands click with consumers and why technology is a game changer for all companies that want to stay ahead of the pack. Learn what you need to know to leave your competitors in the dust!