May48:00 am (CST)

Brand Innovators Chicago – Brand Week

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Join us for a panel on Wednesday, May 6th at Brand Innovators Chicago during Brand Week.

Social and Influencer Marketing: Still a Crucial Strategy for Reaching Women
The social media explosion over the past decade is arguably the most important paradigm shift in the history of brand marketing, to date.For the first time ever, consumers have a voice and the ability to establish an open and meaningful dialogue with their favorite brands. This new relationship has created a powerful tool and opportunity for brand marketers to build rapport and engage with their consumers on a 1:1 basis, 24 hours a day, seven days a week. Social has also provided brands with the a platform for turning their most loyal and avid fans into advocates and brand ambassadors; influential consumers who then leverage their social media channels and provide first hand references for their favorite brands. How are the most successful brands in America successfully using social media to get a meaningful market advantage over their competitors? What’s the next big thing in social? How can social keep you at the top of your game? Learn from the best.

Moderator: Adam Keats, Vice President of Strategic Partnerships, Dynamic Signal

Iskra Dobreva, Social Media Strategist, Verizon Wireless
Marisa Kolar, Senior Manager, Consumer Relationship Marketing, Kraft Foods
Julia Rosinus, Senior Social Media Manager, Vosges Haut-Chocolat