Digital media and advertising technology is re-inventing how brands engage with and build long term relationships with their consumers. Powerful new platforms and emerging technologies — including social media, mobile, content marketing, digital video, data and analytics, programmatic advertising and marketing automation — are enabling brands to engage and interact with their consumers in new and exciting ways, with more efficiency and personalized messages than ever. Brand Innovators Future of Consumer Experience & Retail will provide brand marketers from Fortune 500 and other leading brands with an important forum to share success stories and best practices about how they are using technology to grow their businesses. And, more importantly, to learn how to stay ahead of the curve and the next disruptive technology that will change consumer behavior.
9:25am Fireside Chat
Following his keynote, Peter Schelstraete, Gloval VP Digital, Assets, Licensing & Retail at The Coca-Cola Company will sit down for a fireside chat with Tom Rathbun, Director of Enterprise Platform Sales at Dynamic Signal. Schelstraete and Rathbun will discuss the future of marketing and why marketers need to go back to the basics and drive awe-inspiring experiences for consumers.