From Baccarat and Bentley to Rolex and Ray-Ban, the Internet has fundamentally transformed the way luxury brands market their products. While they may have been fashionably late to the party, luxury brands the world over are embracing the visual, social and interactive tools that digital media provides them with, to identify and interact more closely with their consumers, generate positive word of mouth, and launch their next limited edition. In addition, E-Commerce is providing a new and untapped channel for premium products.
Brand Innovators Luxury Brands will provide brand marketers from Fortune 500 and other leading brands with an important forum to share success stories about how they are using digital media and advertising technology to engage more closely with their consumers. We will hear from some of the best and brightest brand marketers at some of the most prestigious luxury brands in the world, about how they are using technology to drive new customers into the purchase funnel.
Success Story: How Employees at BMW NA Drive Awareness and Engagement
BMW, now celebrating its 100th year, leads the way in everything it does, whether it’s industrial design, customer service or marketing. BMW North America wanted to ensure that the company’s communications also lead the way in the new socially-enabled world. They also wanted to help drive awareness and increase authentic engagement on social media. Hear how BMW NA solved both problems by better informing and empowering his employees as brand advocates.
Presented by: Jordan Shultz, VP Sales, Dynamic Signal