Over the past twenty years, the Internet has fundamentally changed how we consume and interact with all forms of content and information. Both user generated and professional video is ubiquitous, challenging multi-player games and utilitarian apps are everywhere, and social media has re-invented how we communicate with each other. Everybody, including major brands, have become publishers. And, digital devices and phones, connected TV, and other platforms have altered when and where we watch television and read the news. Online trading, banking, and eCommerce have forever changed how we invest, transact, and shop. Meanwhile, digital media, geo-targeting, and Big Data have created new ways for advertisers to send highly targeted, personalized messages to their consumers, when and where they are most prone to buy. It’s been a whirlwind, to say the least.
So, what’s in store for the next 20 years… Forward looking brand marketers will find out at Brand Innovators Mega-Trends, in New York, Wednesday, September 28, 2016 at during Advertising Week. Come join us, and hear first hand from industry leaders about the major trends transforming the marketing and media industries today.
What’s Next in Digital: Social, Mobile & Emerging Media
2016 is turning out to be a watershed year for the marketing and media industries as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. At once, social media is changing how brand build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media and entertainment, and E-commerce; brands are publishing more original content than ever; digital video continues to challenge television.
Lean in and learn how today’s foremost brand marketers are using new technologies and embracing new platforms like Virtual Reality, Snapchat, and Facebook Live Video tech to reach consumers.
Moderator: David Honig, Vice President Strategy, Corporate Partnerships, Dynamic Signal
Maureen Fitzgerald, Senior Director, Global Social Media, United Technologies
Mita Menezes, US Director, Social Media, MasterCard
Alyssa Waxenberg, VP Mobile, Starwood Hotels & Resorts