May148:00 am (PST)

Brand Innovators Social Media & Emerging Technology

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Join us on May 14, 2015 in San Francisco for Brand Innovators Social Media and Emerging Technology. Dynamic Signal’s Chief Marketing Officer, Pavey Purewal, will be hosting a panel discussion about incorporating employee advocacy into your digital marketing strategy.

2:05pm – 2:40pm
Get a Digital Marketing Quick Win With Employee Advocacy

88% of companies are going through digital marketing transformations. They’re trying to adapt to the digital customer mindset, which can be a long, complex process. What you need is a quick win and to create momentum. Now you can kickstart that transformation and drive revenue and engagement with your best advocates – your employees. Employee Advocacy lets employees receive and post company-approved content to their social networks. And when you include employees in your social media strategy, you can expand your network by 10x. Since people listen more to their social connections (those they trust) than to official marketing campaigns, you can increase content engagement by 700x and brand awareness by 14x. Come and learn how our proven Employee Advocacy platform has immediately ignited our customers’ digital marketing transformations. And, you’ll walk away with best practices and strategies that will eventually turn those quick wins into big victories.

Moderator: CMO, Pavey Purewal, Dynamic Signal

Mark Williams, Founder & Managing Partner, Mortar
Tony Obregon, Global Lead & Group Manager, Social Media Center of Excellence, Avanade