The social media phenomenon that has consumed the world over the past several years has transformed the way that brands communicate and interact with their consumers. This new ‘channel’ now represents the fastest growing segment of the advertising industry. Social media has also become a key driver of e-commerce, television, and games. Brand Innovators Social Media will provide brand marketers with best practices, case studies, and proof points, demonstrating how “best of breed” brands are leveraging social media.
2:30pm – The Path of the Informed Employee
Scott Schnaars, VP of Enterprise Sales, Dynamic Signal
Scott Schnaars tells a personal story about the power of social media, how brands can use social to create brand advocates and why an informed employee is an engaged employee. Dynamic Signal is the leading platform for employee advocacy and engagement.